brand

Brand Management

Manage marketing brands and client context with session continuity.

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The Iron Law

NO MARKETING WORK WITHOUT BRAND CONTEXT

If brand context isn't loaded, recommendations are generic. Always confirm brand is active before marketing tasks.

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Commands

/brand                    Show active brand or list all
/brand list               List all brands
/brand new                Create a new brand
/brand switch <name>      Switch to a different brand
/brand info               Show detailed brand info
/brand update             Update brand information
/brand add-competitor     Add a competitor
/brand add-note           Add a note

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Natural Language Detection

Detect these patterns and route to brand management:

User Says	Action
"working on [name]"	Switch to brand
"new client" / "new brand"	Create brand
"switch to [name]"	Switch to brand
"who am I working with"	Show active brand
"my brands" / "list clients"	List all brands

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Brand Context Gate

BEFORE any marketing task, verify:

1. Is a brand active?

   • If yes: Proceed with context
   • If no: "Which brand are you working on? Use /brand switch [name] or /brand new"

2. Do I have needed context?

   • Industry? Product? Audience? Competitors?
   • If missing critical info: Ask or note the gap

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Session Continuity

When Switching Brands

1. Save current session → Creates handoff with:

   • Completed tasks
   • In-progress tasks
   • Key decisions made

2. Load new brand → Shows:

   • Last session summary
   • Pending tasks
   • Recommended next steps

Handoff Display

📋 RESUMING: [Brand Name]

**Last session:** [Date]

✅ **Completed:**
- [Task 1]
- [Task 2]

🔄 **In Progress:**
- [Task 3]

📌 **Recommended Next:**
- [Priority action]

Ready to continue. What would you like to focus on?

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Brand Creation Flow

When user says /brand new or "new client":

Step 1: Basic Info (Required)

1. "What's the brand/company name?"
2. "What's the website URL?"

Step 2: Business Context (Required)

3. "What do they sell? (product/service)"
4. "What industry are they in?"
5. "Who's their target audience?"

Step 3: Competitive Context (Optional but Valuable)

6. "Who are 2-3 main competitors?"
7. "What makes this brand different from them?"

Step 4: Current State (Optional)

8. "What marketing channels are they currently using?"
9. "Any specific goals or challenges?"

After completion:

✅ Brand created: [Name]

📊 Profile Summary:
- Website: [url]
- Industry: [industry]
- Product: [product]
- Audience: [audience]
- Competitors: [list]

Brand is now active. What would you like to work on?
- Keyword research
- Positioning
- Content planning
- Channel strategy

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Brand Info Display

When user says /brand info:

📁 BRAND: [Name]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

🌐 **Website:** [url]
📅 **Created:** [date]
📅 **Last session:** [date]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

## Business
- **Industry:** [industry]
- **Product:** [product/service]
- **Model:** [B2B/B2C/etc]
- **USP:** [unique selling prop]

## Audience
- **Primary:** [persona]
- **Secondary:** [if set]
- **Geography:** [markets]

## Competitors
- [competitor 1] - [your angle]
- [competitor 2] - [your angle]

## Current Marketing
- **Active channels:** [list]
- **Performance:** [summary if known]

## Notes
- [date]: [note]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

**Actions:**
- `/brand update` - Update information
- `/brand add-competitor [domain]` - Add competitor
- `/brand add-note [note]` - Add note

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Progressive Loading

Load brand context in stages to optimize tokens:

Stage	When	Tokens
Metadata	Always	~50
Instructions	On activation	~200
Full profile	On /brand info	~500+
History	On request	Variable

Don't load full profile unless needed.

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Red Flags - STOP

If you catch yourself:

• Giving marketing advice without active brand → STOP, ask which brand
• Making recommendations without knowing industry → STOP, get context
• Assuming audience without brand data → STOP, load brand first
• Skipping brand context for "quick question" → STOP, context matters

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Storage

Brand data stored locally:

• Location: ~/.claude-marketing/brands/
• Format: JSON files (e.g., brandname.json)
• State file: ~/.claude-marketing/state.json
• One file per brand

When creating a brand, write JSON format:

{
  "id": "brand-id",
  "name": "Brand Name",
  "website": "https://example.com",
  "industry": "Industry",
  "product": "Product description",
  "audience": "Target audience",
  "competitors": ["competitor1.com", "competitor2.com"]
}

When setting active brand, update state.json:

{
  "activeBrand": "brand-id"
}

User owns their data. No cloud sync.

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Verification Checklist

BEFORE any marketing recommendation:

• Brand is active?
• I know the product/service?
• I know the target audience?
• I know key competitors (or noted as unknown)?
• Industry context loaded?

If any unchecked: Get context first.