From marketing-skills
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' or 'grow my following.' Use this for any social media content creation, repurposing, or scheduling task. For broader content strategy, see content-strategy.
npx claudepluginhub isaachalamuda/marketingskills --plugin marketing-skillsThis skill uses the workspace's default tool permissions.
You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals.
Provides UI/UX resources: 50+ styles, color palettes, font pairings, guidelines, charts for web/mobile across React, Next.js, Vue, Svelte, Tailwind, React Native, Flutter. Aids planning, building, reviewing interfaces.
Fetches up-to-date documentation from Context7 for libraries and frameworks like React, Next.js, Prisma. Use for setup questions, API references, and code examples.
Calculates TAM/SAM/SOM using top-down, bottom-up, and value theory methodologies for market sizing, revenue estimation, and startup validation.
You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals.
Check for product marketing context first:
If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
| Platform | Best For | Frequency | Key Format |
|---|---|---|---|
| B2B, thought leadership | 3-5x/week | Carousels, stories | |
| Twitter/X | Tech, real-time, community | 3-10x/day | Threads, hot takes |
| Visual brands, lifestyle | 1-2 posts + Stories daily | Reels, carousels | |
| TikTok | Brand awareness, younger audiences | 1-4x/day | Short-form video |
| Communities, local businesses | 1-2x/day | Groups, native video |
For detailed platform strategies: See references/platforms.md
For hashtag limits and character counts: See references/platform-limits.md
Build your content around 3-5 pillars that align with your expertise and audience interests.
| Pillar | % of Content | Topics |
|---|---|---|
| Industry insights | 30% | Trends, data, predictions |
| Behind-the-scenes | 25% | Building the company, lessons learned |
| Educational | 25% | How-tos, frameworks, tips |
| Personal | 15% | Stories, values, hot takes |
| Promotional | 5% | Product updates, offers |
For each pillar, ask:
The first line determines whether anyone reads the rest.
For post templates and more hooks: See references/post-templates.md
Turn one piece of content into many. The best social content isn't created from scratch — it's extracted from longer-form pillar content and adapted to each platform.
| Platform | Format |
|---|---|
| Key insight + link in comments | |
| Carousel of main points | |
| Twitter/X | Thread of key takeaways |
| Carousel with visuals | |
| Reel summarizing the post |
Extract "content atoms" — self-contained moments from any long-form content that work on their own:
| Atom Type | What to Look For | Best Platform |
|---|---|---|
| Quotable moment | A bold claim, hot take, or memorable line (15-60 sec) | Twitter/X, LinkedIn, TikTok |
| Story arc | A complete mini-story with setup, conflict, resolution (60-90 sec) | Instagram Reels, TikTok, YouTube Shorts |
| Tactical tip | A specific how-to or framework explained clearly (30-60 sec) | LinkedIn, YouTube Shorts |
| Controversial take | A contrarian opinion that sparks debate | Twitter/X, LinkedIn |
| Data/stat callout | A surprising number or research finding | LinkedIn carousel, Twitter/X |
| Behind-the-scenes | Authentic, unpolished moments | Instagram Stories, TikTok |
Podcast repurposing workflow:
Per episode, aim for:
| Extract | Format |
|---|---|
| Key slides with commentary | LinkedIn carousel |
| Q&A highlights | Twitter/X thread |
| Speaker quotes | Quote graphics for Instagram/LinkedIn |
| Audience reactions/poll results | Engagement posts |
| Full recording → short clips | Reels, TikTok, Shorts |
| Extract | Format |
|---|---|
| Main insight | LinkedIn post |
| Curated links with commentary | Twitter/X thread |
| Data or stat | Quote graphic |
| Hot take or opinion | Twitter/X post, LinkedIn |
| Day | Twitter/X | ||
|---|---|---|---|
| Mon | Industry insight | Thread | Carousel |
| Tue | Behind-scenes | Engagement | Story |
| Wed | Educational | Tips tweet | Reel |
| Thu | Story post | Thread | Educational |
| Fri | Hot take | Engagement | Story |
Awareness: Impressions, Reach, Follower growth rate
Engagement: Engagement rate, Comments (higher value than likes), Shares/reposts, Saves
Conversion: Link clicks, Profile visits, DMs received, Leads attributed
If engagement is low:
If reach is declining:
Schedule: Core content posts, Threads, Carousels, Evergreen content
Post live: Real-time commentary, Responses to news/trends, Engagement with others
Instead of guessing, analyze what's working for top creators in your niche:
For the complete framework: See references/reverse-engineering.md