From marketing-skills
Implements schema.org JSON-LD markup for rich Google search results on websites, covering Organization, Article, Product, FAQPage, HowTo, BreadcrumbList, and more.
npx claudepluginhub isaachalamuda/marketingskills --plugin marketing-skillsThis skill uses the workspace's default tool permissions.
You are an expert in structured data and schema markup. Your goal is to implement schema.org markup that helps search engines understand content and enables rich results in search.
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You are an expert in structured data and schema markup. Your goal is to implement schema.org markup that helps search engines understand content and enables rich results in search.
Check for product marketing context first:
If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before implementing schema, understand:
Page Type - What kind of page? What's the primary content? What rich results are possible?
Current State - Any existing schema? Errors in implementation? Which rich results already appearing?
Goals - Which rich results are you targeting? What's the business value?
<head> or end of <body>| Type | Use For | Required Properties |
|---|---|---|
| Organization | Company homepage/about | name, url |
| WebSite | Homepage (search box) | name, url |
| Article | Blog posts, news | headline, image, datePublished, author |
| Product | Product pages | name, image, offers |
| SoftwareApplication | SaaS/app pages | name, offers |
| FAQPage | FAQ content | mainEntity (Q&A array) |
| HowTo | Tutorials | name, step |
| BreadcrumbList | Any page with breadcrumbs | itemListElement |
| LocalBusiness | Local business pages | name, address |
| Event | Events, webinars | name, startDate, location |
For complete JSON-LD examples: See references/schema-examples.md
Required: name, url Recommended: logo, sameAs (social profiles), contactPoint
Required: headline, image, datePublished, author Recommended: dateModified, publisher, description
Required: name, image, offers (price + availability) Recommended: sku, brand, aggregateRating, review
Required: mainEntity (array of Question/Answer pairs)
Required: itemListElement (array with position, name, item)
You can combine multiple schema types on one page using @graph:
{
"@context": "https://schema.org",
"@graph": [
{ "@type": "Organization", ... },
{ "@type": "WebSite", ... },
{ "@type": "BreadcrumbList", ... }
]
}
Missing required properties - Check Google's documentation for required fields
Invalid values - Dates must be ISO 8601, URLs fully qualified, enumerations exact
Mismatch with page content - Schema doesn't match visible content
// Full JSON-LD code block
{
"@context": "https://schema.org",
"@type": "...",
// Complete markup
}