Expert guidance for creating and managing audiences and segments in GA4 for analysis, remarketing, and personalization. Use when building user segments, creating remarketing audiences, setting up Google Ads audiences, working with audience conditions, or analyzing user cohorts. Covers predefined audiences, custom audience creation, audience triggers, minimum sizes, and audience export.
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references/audience-creation-examples.mdAudiences in GA4 allow creation of user segments for analysis, remarketing, and personalization based on dimensions, metrics, and events.
Invoke this skill when:
Path: Admin → Audiences (under Property column)
Key Sections:
GA4 includes template audiences:
Activating Predefined Audiences:
Steps:
Admin → Audiences → New Audience
Choose method:
Configure Audience:
Add Conditions:
Preview Audience Size
Save Audience
Dimension Filters:
Example: country == "United States" AND device_category == "mobile"
Metric Filters:
Example: totalRevenue > 100 AND sessionCount >= 3
Event Conditions:
Include users who:
Example: Users who triggered purchase with value > 50
Sequence Conditions:
Build audiences based on event order:
Example: Users who:
view_item)add_to_cart)Membership Duration:
Range: 1-540 days
How it works:
Best Practices:
What are Triggers: Actions that fire when user enters audience
Supported Triggers:
Setting Up Trigger:
Use Cases:
Destinations:
Setup:
Requirements:
Available Predictions:
Requirements:
Creating Predictive Audience:
Use Cases:
Viewing Audience Data:
Audience Metrics:
High-Value Customers:
Conditions:
- totalRevenue > 500 (lifetime)
- purchaseCount >= 3
Membership: 540 days
Cart Abandoners:
Sequence:
1. add_to_cart (within last 7 days)
2. Did NOT: purchase
Membership: 7 days
Engaged Mobile Users:
Conditions:
- deviceCategory == "mobile"
- sessionCount >= 5 (last 30 days)
- avgEngagementTime > 60 seconds
Membership: 30 days
Product Category Viewers:
Event Condition:
- view_item (last 30 days)
- item_category == "Electronics"
Membership: 30 days
Geographic Segment:
Conditions:
- country == "United States"
- region == "California"
Membership: 90 days
Minimum Audience Size for Export:
Membership Duration:
Audience Limits:
Export Destinations:
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