Skill

trend-research

Researches cultural moments, audio trends, memes, and creator collaborations on TikTok, Instagram, X, Reddit to plan reactive social content and campaigns.

developer-tools

From social-media

Install

Run in your terminal

npx claudepluginhub gtmagents/gtm-agents --plugin social-media

Tool Access

This skill uses the workspace's default tool permissions.

Skill Content

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Stats

Parent Repo Stars138

Parent Repo Forks24

Last CommitNov 19, 2025

Actions

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Trend Research & Culture Listening Skill

When to Use

Planning reactive or moment-based content.
Refreshing creative direction for campaigns that feel stale.
Arming leadership/content teams with timely POVs.

Framework

Inputs to Monitor

Platform Signals – TikTok Creative Center, Instagram Reels Trends, X trending topics, Reddit threads.
Industry Signals – Gartner/Forrester briefings, customer communities, competitor feeds.
Audience Signals – social listening alerts, community polls, support tickets.
Creator Ecosystem – emerging creators, UGC submissions, partner pitches.

Research Process

Daily 15-minute scan per priority platform.
Document notable hooks/audio/templates in a shared tracker with shelf life + usage notes.
Score trends by relevance (brand fit, persona interest, risk level).
Recommend activation concept + guardrails (tone, compliance, required approvals).
Pair with content team to storyboard adaptations and distribution timing.

Templates

Trend bulletin (description, platform, example links, recommended angle).
Approval checklist (brand, legal, partner).
Creator shortlist with outreach status.
“Trend viability” scoring sheet with fit/risk/shelf-life sliders.

Tips

Always capture source links/media for archival.
Flag trends that conflict with brand safety or regulated messaging before adoption.
Blend evergreen pillars with at most 20–30% reactive content to avoid fatigue.