Skill

channel-roadmap-kit

Builds quarterly social channel roadmaps using templates for mandates, KPIs, experiments, budgets, resourcing, and governance. Useful for strategy updates and stakeholder alignment.

documentation

From social-media-marketing

Install

Run in your terminal

npx claudepluginhub gtmagents/gtm-agents --plugin social-media-marketing

Tool Access

This skill uses the workspace's default tool permissions.

Skill Content

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Stats

Parent Repo Stars138

Parent Repo Forks24

Last CommitNov 19, 2025

Actions

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Channel Roadmap Kit Skill

When to Use

Updating quarterly or monthly channel strategies.
Aligning stakeholders on goals, KPIs, and experimentation focus.
Communicating trade-offs on budget, bandwidth, and channel mix.

Framework

Channel Mandates – define role, audience, KPIs, and health metrics per platform.
Goal & KPI Stack – connect business objectives to reach, engagement, demand metrics.
Content & Experiment Pillars – document themes, tentpoles, evergreen programs, and tests.
Budget & Resourcing – allocate spend, creators, tooling, and operational support.
Governance – approval flow, compliance requirements, and risk watchlist.

Templates

Channel one-pager (overview, KPIs, status, experiments).
Quarterly roadmap deck with heatmap view of initiatives.
Budget + resource tracker with justification notes.

Tips

Keep a running backlog of experiments to plug into future quarters.
Pair qualitative insight slides with KPI clips for executive storytelling.
Use with plan-channel-roadmap command for automation.