Skill

social-selling

Use when engaging prospects through LinkedIn, communities, and social channels to spark warm conversations and meetings.

From sales-prospecting

Install

Run in your terminal

npx claudepluginhub gtmagents/gtm-agents --plugin sales-prospecting

Tool Access

This skill uses the workspace's default tool permissions.

Supporting Assets

View in Repository

assets/social_checklist.md

references/engagement_playbook.md

Skill Content

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Stats

Parent Repo Stars138

Parent Repo Forks24

Last CommitNov 19, 2025

Actions

View Source View Plugin View on GitHub View README

Framework

Core Principles – insight first, timely engagement, sequence public + private touches, lean on social proof, and lead with call-to-value offers.

Engagement Ladder – monitor > micro-engage > value drops > DM > follow-through into email/call.

Signal Tracking – monitor posts, job changes, events, and mutual connections for context.

Cadence Planning – mix comments, shares, and DMs each week per target account.

Measurement – watch connection acceptance, DM reply, meetings per 50 connections, and interactions per account.

Templates

DM Scripts: See references/engagement_playbook.md for scripts and signal tracking.

Checklist: See assets/social_checklist.md for daily/weekly routines.

Social listening checklist: (signals: hiring, promotions, launches, exec moves).

Weekly activity planner: (3 comments, 2 value shares, 1 DM per target account).

Tips

Engage within 30 minutes of prospect activity when possible for better visibility.

Alternate public cues (comments, reposts) with private DMs to avoid feeling pushy.

Tie every outreach to proof (mutual connections, customer stories) to earn trust.

Move hot threads to email/call quickly and log outcomes for attribution.

Social Selling Skill

When to Use

Prospect is active on LinkedIn, X, or niche communities.
Outreach needs warmer entry points than cold email.
SDRs must nurture accounts over weeks via digital touchpoints.
Need to convert marketing engagement (webinars, posts) into conversations.

Framework

Core Principles – insight first, timely engagement, sequence public + private touches, lean on social proof, and lead with call-to-value offers.
Engagement Ladder – monitor > micro-engage > value drops > DM > follow-through into email/call.
Signal Tracking – monitor posts, job changes, events, and mutual connections for context.
Cadence Planning – mix comments, shares, and DMs each week per target account.
Measurement – watch connection acceptance, DM reply, meetings per 50 connections, and interactions per account.

Templates

DM Scripts: See references/engagement_playbook.md for scripts and signal tracking.
Checklist: See assets/social_checklist.md for daily/weekly routines.
Social listening checklist: (signals: hiring, promotions, launches, exec moves).
Weekly activity planner: (3 comments, 2 value shares, 1 DM per target account).

Tips

Engage within 30 minutes of prospect activity when possible for better visibility.
Alternate public cues (comments, reposts) with private DMs to avoid feeling pushy.
Tie every outreach to proof (mutual connections, customer stories) to earn trust.
Move hot threads to email/call quickly and log outcomes for attribution.