Skill

renewal-playbooks

Designs and maintains structured renewal playbooks for customer segments and risk levels, with segmentation, trigger matrices, narratives, guardrails, templates, and metrics.

automation

documentation

From renewal-orchestration

Install

Run in your terminal

npx claudepluginhub gtmagents/gtm-agents --plugin renewal-orchestration

Tool Access

This skill uses the workspace's default tool permissions.

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Stats

Parent Repo Stars138

Parent Repo Forks24

Last CommitNov 19, 2025

Actions

View Source View Plugin View on GitHub View README

Renewal Playbooks System Skill

When to Use

Building standardized renewal motions (green maintainers, yellow accelerators, red save plays).
Coordinating cross-functional resources for strategic accounts.
Training CSM/AEs on messaging, proofs, and negotiation sequences.

Framework

Segmentation – define tiers, ARR thresholds, personas involved, and governance requirements.
Trigger Matrix – map health indicators and risk levels to recommended plays.
Narrative Blocks – curate value stories, ROI stats, roadmap previews, and reference assets per persona.
Commercial Guardrails – outline pricing levers, discount approvals, and deal-desk steps.
Measurement – tie each play to conversion, churn, and NRR metrics with review cadence.

Templates

Playbook card (objective, trigger, assets, timeline, owner, metrics).
Meeting brief template for QBR/EBR with executive checklist.
Risk mitigation plan linking issues to functional owners.

Tips

Pair with escalation-framework for red-tier governance.
Refresh narratives quarterly with product + marketing to keep proof points current.
Include structured feedback loops so CSMs capture deviations that worked well.