positioning

Description

Use when structuring positioning statements, message houses, and proof libraries for GTM teams.

Install

Add the repository(one-time)

/plugin marketplace add gtmagents/gtm-agents

Install the plugin

/plugin install product-marketing@gtm-agents

Tool Access

This skill inherits all available tools. When active, it can use any tool Claude has access to.

Skill Content

Positioning Systems Skill

When to Use

Kicking off new products/features or entering new markets.
Refreshing messaging after competitive or market shifts.
Equipping sales/CS with updated stories.

Framework

Audience & Problem – ICP, pain, current workaround.
Promise – how we uniquely solve it (functional + emotional).
Proof – metrics, customers, analysts, demos.
Payoff – business outcome and CTA.
Variants – adjust for personas, industries, regions.

Templates

Positioning canvas (Audience, Need, Approach, Differentiation, Proof).
Message house diagram.
Snippet bank (email, social, ad copy, call intro).

Tips

Validate with customers before rollout.
Keep one source of truth; document version and owner.
Align with design/content teams so visuals mirror messaging.

Links

GitHub Stats

7 forks

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