launch-plays

Description

Use when orchestrating Tier 1/2/3 launches with repeatable workstreams and governance.

Install

Add the repository(one-time)

/plugin marketplace add gtmagents/gtm-agents

Install the plugin

/plugin install product-marketing@gtm-agents

Tool Access

This skill inherits all available tools. When active, it can use any tool Claude has access to.

Skill Content

Launch Playbooks Skill

When to Use

Planning upcoming product/feature launches.
Auditing current launch processes for efficiency gaps.
Onboarding new PMMs or cross-functional launch partners.

Framework

Tiering Model – define Tier 1/2/3 criteria (impact, audience, readiness) with required workstreams.
Workstreams – campaign, content, enablement, comms, success, ops, product readiness.
RACI – assign responsible/approver for each deliverable.
Cadence – stand-up schedule, checkpoints, risk reviews.
Measurement – KPI stack + reporting templates.

Templates

Launch plan board (Notion/Jira/Asana) with tasks + owners.
Brief template capturing audience, goals, narrative, dependencies.
Retro template for capturing learnings.

Tips

Lock tier and scope early to prevent scope creep.
Maintain a risk log with mitigation owners.
Pair with workflow-testing and automation teams to confirm infra readiness.

Links

GitHub Stats

7 forks

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