competitive-intel

Description

Use when researching, documenting, and sharing competitor insights with GTM teams.

Install

Add the repository(one-time)

/plugin marketplace add gtmagents/gtm-agents

Install the plugin

/plugin install product-marketing@gtm-agents

Tool Access

This skill inherits all available tools. When active, it can use any tool Claude has access to.

Skill Content

Competitive Intelligence Ops Skill

When to Use

Preparing battlecards, objection handling, or exec briefings.
Monitoring competitor launches, pricing changes, or campaigns.
Running win/loss and market intelligence programs.

Framework

Collect – pull from sales calls, Gong, analyst notes, communities, social, product updates.
Analyze – map strengths/weaknesses, feature parity, pricing, GTM motions.
Package – build battlecards, alerts, teardown docs, highlights for weekly digests.
Enable – deliver via enablement hubs, Slack alerts, office hours.
Measure – track adoption, impact on win rates, feedback loops.

Templates

Competitor dossier structure (Overview, Differentiation, Traps, Assets).
Alert format for urgent updates.
Win/loss survey + summary report.

Tips

Always cite sources and freshness dates.
Partner with sales enablement to ensure updates are surfaced during deal cycles.
Keep a change log to monitor how competitor narratives evolve.

Links

GitHub Stats

7 forks

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