messaging-frameworks

Description

Use when building message houses, key statements, and proof structures for announcements or crises.

Install

Add the repository(one-time)

/plugin marketplace add gtmagents/gtm-agents

Install the plugin

/plugin install pr-communications@gtm-agents

Tool Access

This skill inherits all available tools. When active, it can use any tool Claude has access to.

Skill Content

Messaging Frameworks Skill

When to Use

Preparing PR/AR launches or executive communications.
Aligning cross-functional teams on talking points.
Rapid response situations requiring consistent statements.

Framework

Headline Statement – core POV or claim.
Support Pillars – 2-3 proof points with data, customer stories, or analyst quotes.
Evidence – metrics, testimonials, product differentiators.
Call to Action – what audiences should think/feel/do next.
Guardrails – what not to say, words to avoid, regional nuances.

Templates

Message house diagram (headline, pillars, proof).
FAQ builder (question, short answer, long answer, owner).
Talking point checklist per spokesperson.

Tips

Update frameworks quarterly to reflect roadmap and market shifts.
Provide short + long versions for different formats (press release vs interview).
Pair with creative briefs to keep visuals aligned.

Links

GitHub Stats

7 forks

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