Skill

attribution

Provides playbook, frameworks, and templates for defining measurement strategies, data sharing, attribution models, governance, and ROI reporting for joint co-marketing campaigns. Useful for planning partner events, reconciling analytics discrepancies, and preparing executive reports.

documentation

From partner-co-marketing-orchestration

Install

Run in your terminal

npx claudepluginhub gtmagents/gtm-agents --plugin partner-co-marketing-orchestration

Tool Access

This skill uses the workspace's default tool permissions.

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Stats

Parent Repo Stars138

Parent Repo Forks24

Last CommitNov 19, 2025

Actions

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Co-marketing Attribution Playbook Skill

When to Use

Planning measurement strategy for joint campaigns or events.
Reconciling attribution discrepancies between partner analytics stacks.
Preparing executive or partner reports on shared pipeline/revenue impact.

Framework

Taxonomy Alignment – agree on UTM structure, campaign IDs, stages, and conversion definitions.
Data Exchange – determine cadence, format, security requirements, and normalization rules.
Attribution Models – select methods (first/last/multi-touch, split attribution, weighted models) and document assumptions.
Governance – define owners for metric updates, dispute resolution, and audit trails.
Storytelling – package dashboards and narratives for stakeholders, highlighting joint impact and next steps.

Templates

Attribution worksheet (source → partner → funnel stage → revenue).
Data sharing checklist (fields, format, frequency, security).
Reporting deck outline (KPIs, insights, actions).

Tips

Run attribution dry-runs before launch to catch data gaps.
Include qualitative context (partner reach, brand lift) alongside quantitative metrics.
Pair with track-source command to keep reports consistent across cycles.