Skill

research-brief-blueprint

Provides template and checklist for scoping market research projects. Useful for kicking off research programs, aligning stakeholders on objectives, methods, timelines, and auditing proposals.

documentation

From market-research

Install

Run in your terminal

npx claudepluginhub gtmagents/gtm-agents --plugin market-research

Tool Access

This skill uses the workspace's default tool permissions.

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Stats

Parent Repo Stars138

Parent Repo Forks24

Last CommitNov 19, 2025

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Research Brief Blueprint Skill

When to Use

Kicking off any market research or insights program.
Aligning stakeholders on objectives, hypotheses, timelines, and deliverables.
Auditing vendor proposals or internal requests for completeness.

Framework

Business Question – decisions to inform, stakeholders, success metrics.
Audience & Sample – personas, geos, quotas, existing panels, exclusion criteria.
Methods & Sources – qualitative, quantitative, desk, experimentation, telemetry.
Logistics – budget, timeline, approvals, compliance considerations.
Deliverables – format, fidelity, access model, follow-up cadence.

Templates

Brief doc (Notion/Doc) with structured sections + prompts.
Intake form or ticket template for repeating the process at scale.
Executive summary format to socialize scope before kickoff.

Tips

Capture "out of scope" explicitly to avoid scope creep.
Tie every method to a decision owner to keep studies focused.
Pair with run-market-landscape-study and launch-quantitative-survey to auto-populate briefs.