Skill

outbound-plays

Crafts channel-specific outreach sequences (email, phone, social, exec) tied to detected intent signals for targeted SDR/AE campaigns triggered by topics or usage events.

automation

From intent-signal-orchestration

Install

Run in your terminal

npx claudepluginhub gtmagents/gtm-agents --plugin intent-signal-orchestration

Tool Access

This skill uses the workspace's default tool permissions.

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Stats

Parent Repo Stars138

Parent Repo Forks24

Last CommitNov 19, 2025

Actions

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Signal-Aligned Outbound Plays Skill

When to Use

Launching targeted SDR/AE campaigns triggered by specific topics or product usage events.
Coordinating multi-channel waves (email, phone, social, executive outreach) rooted in current buying triggers.
Ensuring messaging references the exact signals that activated the play.

Framework

Trigger Mapping – list top signals/topics and the matched play archetype (e.g., “security spike → exec briefing”).
Persona Customization – define copy blocks, value props, and proof points per persona activated by the signal.
Channel Sequencing – outline cadence (email → call → social) with timing guidelines based on signal freshness.
Measurement Plan – capture metrics per channel (reply rate, meeting rate, pipeline impact) and feedback loops.
Escalation Paths – specify when to escalate to exec sponsor, ABM pod, or customer marketing for references.

Templates

Trigger-to-play matrix (signal, persona, playbook, assets needed).
Outreach sequence script referencing signal language and talk tracks.
Retro doc capturing performance vs control cohorts.

Tips

Reference the exact topic or behavior detected in the first touch to prove relevance.
Pair with suppression-logic to avoid conflicting outreach when customer success or support is active.
Refresh playbooks quarterly to align with evolving product stories and personas.