Skill

event-briefs

Structures event briefs for objectives, requirements, stakeholder alignment with sections on overview, narrative, experience, promotion, operations, and measurement. Use for webinars, flagship events.

documentation

From event-marketing

Install

Run in your terminal

npx claudepluginhub gtmagents/gtm-agents --plugin event-marketing

Tool Access

This skill uses the workspace's default tool permissions.

Skill Content

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Stats

Parent Repo Stars138

Parent Repo Forks24

Last CommitNov 19, 2025

Actions

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Event Brief Systems Skill

When to Use

Kicking off any event (webinar, field, flagship).
Aligning cross-functional partners before production starts.
Handing event concepts to producers or regional teams.

Framework

Overview – goal, target audience, date, format, tier.
Narrative – theme, key messages, CTA, proof assets.
Experience – agenda, speakers, demos, activations.
Promotion – channels, audience segments, partner amplification.
Operations – budgets, vendors, timelines, risks, approvals.
Measurement – KPIs, dashboards, survey plan, follow-up flows.

Templates

Master event brief doc (editable copy with the sections above preformatted).
Reviewer checklist (approvals, dependencies, instrumentation, follow-up).
Handoff packet outline for producers/regional teams.

Checklist

✅ Approvers + owners defined.
✅ Dependencies captured (product readiness, content, sales enablement).
✅ Data instrumentation planned.
✅ Post-event follow-up mapped.

Tips

Keep briefs in shared workspace; version by event iteration.
Reuse sections for series; highlight delta vs prior runs.
Pair with manage-production outputs to ensure continuity.