Skill

segmentation

Guides designing filters, suppression logic, and personalization cohorts for campaigns and automations using lifecycle grids, checklists, matrices, and compliance templates.

automation

From email-marketing

Install

Run in your terminal

npx claudepluginhub gtmagents/gtm-agents --plugin email-marketing

Tool Access

This skill uses the workspace's default tool permissions.

Supporting Assets

View in Repository

assets/segmentation_matrix.md

Skill Content

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Stats

Parent Repo Stars138

Parent Repo Forks24

Last CommitNov 19, 2025

Actions

View Source View Plugin View on GitHub View README

Advanced Segmentation Playbooks

When to Use

Planning campaigns requiring persona, lifecycle, or behavioral splits.
Creating suppression logic to protect deliverability and compliance.
Building engagement tiers for experimentation and reporting.

Framework

Lifecycle Grid – axis of lifecycle stage vs engagement level.
Data Integrity – confirm consent, field completeness, and recency.
Priority Scoring – route high-value segments to premium workflows.

Checklist

✅ Primary filter (persona, stage, product usage)
✅ Secondary filters (intent, region, business size)
✅ Suppress: unsubscribed, bounced, low engagement, legal blocks
✅ Personalization fields: {{first_name}}, {{company}}, dynamic modules

Templates

Segmentation Matrix: See assets/segmentation_matrix.md for tier definitions and logic examples.
Launch Tiering – VIP, Prospects, Dormant with separate cadence and pacing table.
Signal-Driven – product milestones trigger micro-segments; includes trigger → audience matrix.
Compliance Safe – CASL/GDPR consent matrix + suppression filters by region.

Tips

Keep segment definitions in a shared schema doc for consistency.
Use dashboards to monitor size changes week over week.
Pair segmentation with A/B testing to validate hypotheses.