enrollment-persona-playbook | edtech-growth | ClaudePluginHub

Skill

Community

enrollment-persona-playbook

From edtech-growth

31

Description

Persona + messaging framework for K-12, higher-ed, and workforce enrollment campaigns.

Install

1

Add the repository(one-time)

$

/plugin marketplace add gtmagents/gtm-agents

2

Install the plugin

$

/plugin install edtech-growth@gtm-agents

Tool Access

This skill inherits all available tools. When active, it can use any tool Claude has access to.

Skill Content

Enrollment Persona Playbook Skill

When to Use

Planning enrollment marketing campaigns across multiple segments.
Aligning admissions, marketing, and partner teams on persona insights.
Prioritizing offers, proof points, and stewardship plans per persona.

Framework

Persona Canvas – demographic profile, motivations, barriers, channel preferences.
Journey Stage Mapping – inquiry, application, admission, enrollment, retention cues.
Messaging Architecture – value pillars, proof points, offers, objection handling.
Channel Mix Guidance – recommended channels + creative formats per persona.
Measurement & Signals – KPIs and health thresholds per stage/persona.

Templates

Persona worksheet (demographics, motivations, triggers, objections).
Messaging matrix (pillar → proof → CTA → disclosure).
Channel + content pairing cheat sheet.

Tips

Revisit personas each term to incorporate economic, policy, or competitor shifts.
Include parent/influencer personas when applicable (K-12, higher-ed).
Pair with analyze-enrollment-funnel to prioritize high-impact segments.

Links

GitHub Stats

7 forks

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