retention-ltv-playbook | e-commerce | ClaudePluginHub

Skill

Community

retention-ltv-playbook

From e-commerce

31

Description

Lifecycle frameworks for driving repeat purchase, loyalty, and subscription value.

Install

1

Add the repository(one-time)

$

/plugin marketplace add gtmagents/gtm-agents

2

Install the plugin

$

/plugin install e-commerce@gtm-agents

Tool Access

This skill inherits all available tools. When active, it can use any tool Claude has access to.

Skill Content

Retention & LTV Playbook Skill

When to Use

Designing lifecycle journeys (onboarding, loyalty, win-back, VIP).
Benchmarking repeat purchase and churn signals by cohort.
Equipping lifecycle teams with proven offers, creative angles, and cadences.

Framework

Lifecycle Matrix – cohort segmentation (new, active, lapsing, churned, VIP, subscription) with KPIs.
Offer Library – incentives mapped to cohort + margin guardrails.
Channel Cadence – recommended mixes (email, SMS, push, communities, direct mail).
Measurement Stack – dashboards for repeat rate, LTV, churn, loyalty engagement, coupon reliance.
Testing Roadmap – prioritized experiments per lifecycle cohort.

Templates

Journey storyboard (touchpoint, trigger, creative brief, offer, KPI).
Loyalty program tracker (points, tiers, redemption metrics).
Experiment log for retention tests with hypotheses + guardrails.

Tips

Align offers with merchandising calendar to prevent message fatigue.
Incorporate zero/first-party data capture prompts early in the lifecycle.
Pair with launch-retention-program for automated plan creation.

Links

GitHub Stats

7 forks

Similar Skills

claude-opus-4-5-migration

Migrate prompts and code from Claude Sonnet 4.0, Sonnet 4.5, or Opus 4.1 to Opus 4.5. Use when the user wants to update their codebase, prompts, or API calls to use Opus 4.5. Handles model string updates and prompt adjustments for known Opus 4.5 behavioral differences. Does NOT migrate Haiku 4.5.

claude-opus-4-5-migration

47.1k

frontend-design

Create distinctive, production-grade frontend interfaces with high design quality. Use this skill when the user asks to build web components, pages, or applications. Generates creative, polished code that avoids generic AI aesthetics.

frontend-design

47.1k

Writing Hookify Rules

This skill should be used when the user asks to "create a hookify rule", "write a hook rule", "configure hookify", "add a hookify rule", or needs guidance on hookify rule syntax and patterns.

47.1k