expansion-plays | customer-marketing | ClaudePluginHub

Skill

Community

expansion-plays

From customer-marketing

31

Description

Use when planning adoption-to-expansion motions and cross-sell/upsell campaigns.

Install

1

Add the repository(one-time)

$

/plugin marketplace add gtmagents/gtm-agents

2

Install the plugin

$

/plugin install customer-marketing@gtm-agents

Tool Access

This skill inherits all available tools. When active, it can use any tool Claude has access to.

Skill Content

Expansion Playbooks Skill

When to Use

Identifying accounts ready for cross-sell or upsell.
Designing lifecycle campaigns that move customers from adoption to value realization and expansion.
Partnering with sales/CS to run QBRs, roadmap reviews, or packaging changes.

Framework

Signal Stack – product usage milestone, success plan completion, idle licenses, executive sponsor engagement.
Play Types – roadmap preview, ROI workshop, packaged add-on offer, multi-product bundle, success story swap.
Offer Crafting – align incentive (discount, pilot, service credits) with customer value narrative.
Execution Channels – CS outreach, lifecycle nurture, webinars, executive programs.
Measurement – expansion pipeline, attach rates, ARR per account, payback.

Templates

Expansion readiness checklist.
QBR/EOQ review deck outline.
Offer matrix (persona x trigger x CTA).

Tips

Keep CS + sales alignment tight on ownership and comp.
Document experiments (pricing, packaging) and share learning loops with product.
Pair with customer-insights to validate readiness signals before outreach.

Links

GitHub Stats

7 forks

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