Skill

journey-mapping

Facilitates cross-functional customer journey mapping with data-backed insights, templates for personas, stages, touchpoints, gaps, and action plans. Useful for stakeholder workshops and audits.

design

From customer-journey-orchestration

Install

Run in your terminal

npx claudepluginhub gtmagents/gtm-agents --plugin customer-journey-orchestration

Tool Access

This skill uses the workspace's default tool permissions.

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Stats

Parent Repo Stars138

Parent Repo Forks24

Last CommitNov 19, 2025

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Journey Mapping Toolkit Skill

When to Use

Kicking off new persona journeys or refreshing existing ones.
Preparing workshops with stakeholders across marketing, product, CS, and sales.
Auditing journey artifacts for consistency and completeness.

Framework

Preparation – collect VOC findings, telemetry, and existing documentation; define scope, persona, and goals.
Stage Definition – align on lifecycle stages, success metrics, and ownership.
Touchpoint Mapping – capture channels, emotions, expectations, and supporting systems.
Gap Identification – document friction points, root causes, and opportunities.
Action Linking – connect gaps to initiatives, success metrics, and measurement plans.

Templates

Journey storyboard canvas (stage, touchpoint, emotion, KPI, owner).
Persona one-pager with goals, pains, and preferred channels.
Gap log sheet (issue, impact, evidence, owner, next step).

Tips

Keep sessions interactive with pre-read data and live polling.
Include frontline voices (support, sales, CSMs) for real-world context.
Version control maps so improvements are traceable over time.