activation-map | customer-analytics | ClaudePluginHub

Skill

Community

activation-map

From customer-analytics

31

Description

Use to link segments and insights to GTM plays, owners, and measurement plans.

Install

1

Add the repository(one-time)

$

/plugin marketplace add gtmagents/gtm-agents

2

Install the plugin

$

/plugin install customer-analytics@gtm-agents

Tool Access

This skill inherits all available tools. When active, it can use any tool Claude has access to.

Skill Content

Activation Map Skill

When to Use

After defining new customer segments or insights that require action.
Aligning marketing, sales, CS, and product teams on who owns what.
Tracking adoption and performance of segment-driven campaigns.

Framework

Segment/Insight Summary – describe target segments, size, and business goal.
Play Mapping – list recommended plays (campaign, nurture, CS program, product change) with owners.
Channel & Asset Needs – specify content, tooling, and integrations required.
Measurement – define KPIs, dashboards, and review cadence.
Feedback Loop – gather learnings, update plays, and inform next iteration.

Templates

Activation matrix (segment, play, owner, timing, KPI).
Brief template for play owners.
Scorecard format for exec reviews.

Tips

Keep owners accountable by including due dates and status fields.
Tie KPIs back to the original segmentation goal for clarity.
Pair with segmentation-framework updates to maintain alignment.

Links

GitHub Stats

7 forks

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