message-architecture

Description

Use when structuring messaging hierarchy, hook banks, and CTA playbooks.

Install

Add the repository(one-time)

/plugin marketplace add gtmagents/gtm-agents

Install the plugin

/plugin install copywriting@gtm-agents

Tool Access

This skill inherits all available tools. When active, it can use any tool Claude has access to.

Skill Content

Message Architecture Systems Skill

When to Use

Creating new messaging for campaigns, features, or personas.
Auditing messaging consistency across channels.
Onboarding new writers or agencies.

Framework

Audience & Insight – persona, pain, desired outcome.
Promise – primary value proposition + emotional appeal.
Proof – metrics, customer quotes, product differentiators.
Hooks – formulas mapped to channels.
CTAs – stage-specific calls to action + urgency modifiers.

Templates

Message house diagram.
Hook bank sheet with formulas/examples.
CTA matrix (persona x funnel stage x CTA).

Tips

Document banned phrases and compliance notes.
Keep proof points fresh; retire outdated metrics.
Pair with voice-guidelines skill to maintain tone consistency.

Links

GitHub Stats

7 forks

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