Skill

cold-email-personalization

Writes personalized cold emails by researching prospects, crafting signal-based openers, and scoring drafts with a quality rubric. For sales outreach, prospecting, and B2B sequences.

automation

From copywriting

Install

Run in your terminal

npx claudepluginhub gtmagents/gtm-agents --plugin copywriting

Tool Access

This skill uses the workspace's default tool permissions.

Supporting Assets

View in Repository

assets/campaign-types.md

assets/creative-ideas.md

assets/email-structure.md

assets/examples.md

assets/follow-up-strategy.md

assets/icp-objection-mapping.md

assets/qa-checklist.md

assets/research-playbook.md

assets/scoring-rubric.md

assets/variable-schema.md

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Stats

Parent Repo Stars138

Parent Repo Forks24

Last CommitApr 3, 2026

Actions

View Source View Plugin View on GitHub View README

Cold Email Personalization

When to Use

Writing cold outreach, sales prospecting, or outbound B2B emails
Personalizing email openers from prospect research signals
Building multi-touch follow-up sequences
Reviewing or scoring email drafts before sending

Workflow

Map the ICP — Complete ICP & Objection Mapping. Gate: persona, top 3 objections, and desired next step are defined.
Research signals — Follow the Research Playbook to find custom signals from the last 90 days. Gate: at least 2 verified signals per prospect.
Choose campaign path — Pick Custom Signal, Creative Idea, Whole Offer, or Fallback from Campaign Types.
Draft the email — Apply Email Structure rules: plain text, 60-120 words, one CTA. Use Variable Schema for merge fields.
QA and score — Run the QA Checklist, then score with the Scoring Rubric. Gate: score >= 80 and 3:1 recipient-to-sender ratio.
Build sequence — Add follow-ups per Follow-Up Strategy, rotating value props each touch.

Principles

Message-market fit over cleverness — Show you understand the prospect's situation immediately.
Research is the personalization — Custom signals prove homework; never fabricate facts.
One job per email — Single sharp question or CTA; earn a reply, not a meeting.
Two personalization paths — Path A: custom signal research. Path B: whole-offer strategy. See Creative Ideas for Path B tactics.

Example

Signal found: Prospect's company posted a VP Sales hire on LinkedIn 2 weeks ago.

Subject: {{first_name}}, growing the sales team?

Body: Hi {{first_name}}, saw {{company}} just brought on a new VP Sales — congrats. Specifically, it looks like you're scaling outbound to {{customer_type}}. We helped [similar company] ramp 3 new reps to quota 40% faster by templatizing their top performer's research workflow. Worth a 15-min look?

Why it works: Uses a verified, recent signal in the first line; ties it to a specific, relevant outcome; single clear CTA.

References

Research Playbook — Finding custom signals
Variable Schema — Standard merge variables
Email Structure — Subject lines, body, punchiness
Campaign Types — Four campaign patterns
Creative Ideas — Generating credible prospect ideas
Follow-Up Strategy — Sequence logic and value rotation
ICP & Objection Mapping — Persona and objection prep
QA Checklist — Pre-send verification
Scoring Rubric — 0-100 quality score
Examples — Full campaign examples