case-studies | content-marketing | ClaudePluginHub

Skill

Community

case-studies

From content-marketing

31

Description

Use when creating customer stories that prove ROI, highlight use cases, and equip sales with proof.

Install

1

Add the repository(one-time)

$

/plugin marketplace add gtmagents/gtm-agents

2

Install the plugin

$

/plugin install content-marketing@gtm-agents

Tool Access

This skill inherits all available tools. When active, it can use any tool Claude has access to.

Skill Content

Case Studies Skill

When to Use

Sales needs tailored proof points for a segment or persona.
Marketing is launching a campaign that requires social proof.
Customer success wants standardized win-story format.

Framework

Story Framework (CHIC) – Challenge → Hypothesis → Implementation → Change (results).
Data Gathering – collect metrics (time saved, revenue lift), qualitative quotes, before/after workflows.
Narrative Structure – exec summary, customer background, stakes, solution, outcomes, CTA.
Format Variations – PDF, one-pager, slide deck, video script, micro social posts.
Enablement Package – key stats table, objection responses, industry tags.

Templates

Narrative brief outlining each CHIC section with quote/data placeholders.
Multi-format layout kit (PDF, one-pager, slide deck) sharing headline + proof modules.
Enablement bundle: stats table, objection matrix, industry filter tags.

Tips

Secure approvals early—share outlines with customers/legal before writing.
Lead with outcomes; move background into sidebars to keep attention.
Build a modular proof library so stats auto-populate future case studies.
Produce derivative social tiles or short videos alongside the long-form asset.

Checklist

At least 2 hard metrics and 1 qualitative quote.
Visual timeline or architecture diagram.
CTA customized per campaign (demo, workshop, download).
Approvals from customer + legal.

Links

GitHub Stats

7 forks

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