Skill

case-studies

Generates customer case studies using CHIC framework (Challenge-Hypothesis-Implementation-Change), collects metrics/quotes, provides narrative templates for PDF/one-pager/slides/social, and enablement packages with checklists. Use for sales proof points or marketing campaigns.

documentation

From content-marketing

Install

Run in your terminal

npx claudepluginhub gtmagents/gtm-agents --plugin content-marketing

Tool Access

This skill uses the workspace's default tool permissions.

Skill Content

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Stats

Parent Repo Stars138

Parent Repo Forks24

Last CommitNov 19, 2025

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Case Studies Skill

When to Use

Sales needs tailored proof points for a segment or persona.
Marketing is launching a campaign that requires social proof.
Customer success wants standardized win-story format.

Framework

Story Framework (CHIC) – Challenge → Hypothesis → Implementation → Change (results).
Data Gathering – collect metrics (time saved, revenue lift), qualitative quotes, before/after workflows.
Narrative Structure – exec summary, customer background, stakes, solution, outcomes, CTA.
Format Variations – PDF, one-pager, slide deck, video script, micro social posts.
Enablement Package – key stats table, objection responses, industry tags.

Templates

Narrative brief outlining each CHIC section with quote/data placeholders.
Multi-format layout kit (PDF, one-pager, slide deck) sharing headline + proof modules.
Enablement bundle: stats table, objection matrix, industry filter tags.

Tips

Secure approvals early—share outlines with customers/legal before writing.
Lead with outcomes; move background into sidebars to keep attention.
Build a modular proof library so stats auto-populate future case studies.
Produce derivative social tiles or short videos alongside the long-form asset.

Checklist

At least 2 hard metrics and 1 qualitative quote.
Visual timeline or architecture diagram.
CTA customized per campaign (demo, workshop, download).
Approvals from customer + legal.