performance-tracking | campaign-orchestration | ClaudePluginHub

Skill

Community

performance-tracking

From campaign-orchestration

31

Description

Use when establishing measurement frameworks, dashboards, and optimization rhythms for live campaigns.

Install

1

Add the repository(one-time)

$

/plugin marketplace add gtmagents/gtm-agents

2

Install the plugin

$

/plugin install campaign-orchestration@gtm-agents

Tool Access

This skill inherits all available tools. When active, it can use any tool Claude has access to.

Skill Content

Performance Tracking Skill

When to Use

Before launch to define metrics, data sources, and reporting cadence.
During active campaigns to monitor pacing vs goals and trigger optimizations.
Post-campaign retros to capture learnings and benchmarks.

Framework

Metric Hierarchy – define business (pipeline, revenue), leading (MQL, CTR), and diagnostic metrics (CPC, landing page CVR).
Data Plumbing – map sources (ad platforms, MA, CRM, BI) and ensure consistent IDs/UTMs.
Dashboard Build – create executive + operator views with automated refresh.
Alerting – set thresholds for spend pacing, CPA, conversion drops, SLAs.
Insight Cadence – daily standups, weekly deep dives, end-of-campaign retros.
Documentation – record hypotheses, experiments, and outcomes.

Templates

KPI tree worksheet.
Dashboard spec (dataset, visualization, owner, refresh schedule).
Optimization log (date, insight, action, result).

Tips

Automate alert routing (Slack, email) so anomalies are actioned quickly.
Pair dashboards with narrative summaries to help execs interpret shifts.
Capture experiment context in the optimization log to prevent repeating failed tests.
Align BI/RevOps early so new metrics get logged before launch.

Links

GitHub Stats

7 forks

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