campaign-planning | campaign-orchestration | ClaudePluginHub

Skill

Community

campaign-planning

From campaign-orchestration

31

Description

Use when developing campaign strategy, briefs, KPIs, and workback schedules before execution.

Install

1

Add the repository(one-time)

$

/plugin marketplace add gtmagents/gtm-agents

2

Install the plugin

$

/plugin install campaign-orchestration@gtm-agents

Tool Access

This skill inherits all available tools. When active, it can use any tool Claude has access to.

Supporting Assets

View in Repository

templates/campaign_brief.md

Skill Content

Campaign Planning Skill

When to Use

Before launching multi-channel GTM efforts.
When stakeholder alignment on goals, personas, and offers is needed.
During quarterly planning or major product launches.

Framework

Set Objectives – tie to revenue/pipeline targets, define primary KPIs.
Audience & Offers – map personas, stages, ICP tiers, and value propositions.
Messaging Architecture – craft key narrative, proof points, CTA hierarchy.
Channel Mix – select channels, budget split, cadence, sequencing logic.
Workback Plan – create timeline with dependencies, approvals, and resource allocation.
Risk Assessment – identify blockers (legal, creative bandwidth, data access) and mitigations.

Templates

Campaign Brief: See templates/campaign_brief.md for goal, audience, and KPIs.
RACI matrix for decision-making.
Timeline Gantt template with creative/ops milestones.

Tips

Host a kickoff with every execution lead to walk through the brief and capture risks live.
Keep KPIs to one primary and two secondary to avoid diffused focus.
Bake review/QA milestones into the workback to prevent last-minute rework.
Maintain a single source-of-truth dashboard so partner teams see timing, assets, and blockers.

Links

GitHub Stats

7 forks

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