Skill

campaign-planning

Develops campaign strategies, briefs, KPIs, workback schedules, RACI matrices, and risk assessments for GTM efforts, product launches, and quarterly planning.

developer-tools

From campaign-orchestration

Install

Run in your terminal

npx claudepluginhub gtmagents/gtm-agents --plugin campaign-orchestration

Tool Access

This skill uses the workspace's default tool permissions.

Supporting Assets

View in Repository

templates/campaign_brief.md

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Stats

Parent Repo Stars138

Parent Repo Forks24

Last CommitNov 19, 2025

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Campaign Planning Skill

When to Use

Before launching multi-channel GTM efforts.
When stakeholder alignment on goals, personas, and offers is needed.
During quarterly planning or major product launches.

Framework

Set Objectives – tie to revenue/pipeline targets, define primary KPIs.
Audience & Offers – map personas, stages, ICP tiers, and value propositions.
Messaging Architecture – craft key narrative, proof points, CTA hierarchy.
Channel Mix – select channels, budget split, cadence, sequencing logic.
Workback Plan – create timeline with dependencies, approvals, and resource allocation.
Risk Assessment – identify blockers (legal, creative bandwidth, data access) and mitigations.

Templates

Campaign Brief: See templates/campaign_brief.md for goal, audience, and KPIs.
RACI matrix for decision-making.
Timeline Gantt template with creative/ops milestones.

Tips

Host a kickoff with every execution lead to walk through the brief and capture risks live.
Keep KPIs to one primary and two secondary to avoid diffused focus.
Bake review/QA milestones into the workback to prevent last-minute rework.
Maintain a single source-of-truth dashboard so partner teams see timing, assets, and blockers.