Skill

brand-voice-glossary

Provides templates and framework for brand voice glossaries covering tone attributes, vocabulary, grammar, persona variations, and localization for consistent writing.

documentation

From brand-strategy

Install

Run in your terminal

npx claudepluginhub gtmagents/gtm-agents --plugin brand-strategy

Tool Access

This skill uses the workspace's default tool permissions.

Supporting Assets

View in Repository

assets/voice_matrix.md

Skill Content

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Stats

Parent Repo Stars138

Parent Repo Forks24

Last CommitNov 19, 2025

Actions

View Source View Plugin View on GitHub View README

Brand Voice Glossary Skill

When to Use

Launching or updating tone-of-voice guidance.
Training agencies, freelancers, or new hires on copy standards.
Localizing content while staying on-brand.

Framework

Voice Attributes – list do/don't traits with examples (e.g., Bold not boastful).
Vocabulary Pillars – preferred nouns, verbs, phrases, banned words.
Grammar & Formatting – casing, punctuation, bullet styles, inclusive language rules.
Persona Variations – how tone flexes for exec, developer, partner, or consumer audiences.
Localization Notes – translation guardrails, cultural considerations, fallback phrases.

Templates

Voice Matrix: See assets/voice_matrix.md for attributes and vocabulary.
One-page cheat sheet for quick reference.
Long-form guide with annotated examples.
Localization briefing form capturing nuance requirements.

Tips

Include audio/video examples for spoken tone if possible.
Refresh quarterly with new product names and competitive language shifts.
Pair with define-brand-platform and design-multi-channel-brand-experience to auto-insert tone guidance.