brand-voice-glossary | brand-strategy | ClaudePluginHub

Skill

Community

brand-voice-glossary

From brand-strategy

31

Description

Tone, diction, and phrasebook system for consistent writing + localization.

Install

1

Add the repository(one-time)

$

/plugin marketplace add gtmagents/gtm-agents

2

Install the plugin

$

/plugin install brand-strategy@gtm-agents

Tool Access

This skill inherits all available tools. When active, it can use any tool Claude has access to.

Supporting Assets

View in Repository

assets/voice_matrix.md

Skill Content

Brand Voice Glossary Skill

When to Use

Launching or updating tone-of-voice guidance.
Training agencies, freelancers, or new hires on copy standards.
Localizing content while staying on-brand.

Framework

Voice Attributes – list do/don't traits with examples (e.g., Bold not boastful).
Vocabulary Pillars – preferred nouns, verbs, phrases, banned words.
Grammar & Formatting – casing, punctuation, bullet styles, inclusive language rules.
Persona Variations – how tone flexes for exec, developer, partner, or consumer audiences.
Localization Notes – translation guardrails, cultural considerations, fallback phrases.

Templates

Voice Matrix: See assets/voice_matrix.md for attributes and vocabulary.
One-page cheat sheet for quick reference.
Long-form guide with annotated examples.
Localization briefing form capturing nuance requirements.

Tips

Include audio/video examples for spoken tone if possible.
Refresh quarterly with new product names and competitive language shifts.
Pair with define-brand-platform and design-multi-channel-brand-experience to auto-insert tone guidance.

Links

GitHub Stats

7 forks

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