brand-narrative-playbook | brand-strategy | ClaudePluginHub

Skill

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brand-narrative-playbook

From brand-strategy

31

Description

Messaging and storytelling template that keeps positioning consistent across audiences.

Install

1

Add the repository(one-time)

$

/plugin marketplace add gtmagents/gtm-agents

2

Install the plugin

$

/plugin install brand-strategy@gtm-agents

Tool Access

This skill inherits all available tools. When active, it can use any tool Claude has access to.

Supporting Assets

View in Repository

references/narrative_framework.md

Skill Content

Brand Narrative Playbook Skill

When to Use

Defining or refreshing core messaging pillars.
Translating positioning into talk tracks for different personas/channels.
Auditing campaigns for narrative consistency.

Framework

Audience Grid – ICP, persona, stage, key pain/aspiration.
Narrative Arc – context, tension, resolution, proof, call-to-action.
Pillar Mapping – tie each story beat to brand pillars and supporting evidence.
Proof Library – customers, metrics, analyst quotes, product demos.
Adaptation Guide – tone, length, channel tweaks, localization notes.

Templates

Narrative Framework: See references/narrative_framework.md for the arc and audience grid.
Messaging hierarchy doc with prompts.
Storyboard slides for exec, sales, product, and customer marketing audiences.
QA checklist ensuring each asset hits pillar + proof requirements.

Tips

Keep a “retire/refresh” log for outdated proof.
Include “watch-outs” for overused phrases or compliance issues.
Pair with define-brand-platform to auto-populate pillar content.

Links

GitHub Stats

7 forks

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