Skill

brand-narrative-playbook

Builds brand narrative playbooks with audience grids, story arcs, pillar mappings, proof libraries, and templates for consistent messaging across audiences and channels. Use for defining pillars, adapting talk tracks, and auditing campaigns.

design

documentation

From brand-strategy

Install

Run in your terminal

npx claudepluginhub gtmagents/gtm-agents --plugin brand-strategy

Tool Access

This skill uses the workspace's default tool permissions.

Supporting Assets

View in Repository

references/narrative_framework.md

Skill Content

Similar Skills

cache-components

Guides Next.js Cache Components and Partial Prerendering (PPR) with cacheComponents enabled. Implements 'use cache', cacheLife(), cacheTag(), revalidateTag(), static/dynamic optimization, and cache debugging.

cache-components

138.7k

claude-opus-4-5-migration

2 files

Migrates code, prompts, and API calls from Claude Sonnet 4.0/4.5 or Opus 4.1 to Opus 4.5, updating model strings on Anthropic, AWS, GCP, Azure platforms.

claude-opus-4-5-migration

83.2k

evaluation-methodology

1 file

Details PluginEval's skill quality evaluation: 3 layers (static, LLM judge), 10 dimensions, rubrics, formulas, anti-patterns, badges. Use to interpret scores, improve triggering, calibrate thresholds.

plugin-eval

32.9k

Stats

Parent Repo Stars138

Parent Repo Forks24

Last CommitNov 19, 2025

Actions

View Source View Plugin View on GitHub View README

Brand Narrative Playbook Skill

When to Use

Defining or refreshing core messaging pillars.
Translating positioning into talk tracks for different personas/channels.
Auditing campaigns for narrative consistency.

Framework

Audience Grid – ICP, persona, stage, key pain/aspiration.
Narrative Arc – context, tension, resolution, proof, call-to-action.
Pillar Mapping – tie each story beat to brand pillars and supporting evidence.
Proof Library – customers, metrics, analyst quotes, product demos.
Adaptation Guide – tone, length, channel tweaks, localization notes.

Templates

Narrative Framework: See references/narrative_framework.md for the arc and audience grid.
Messaging hierarchy doc with prompts.
Storyboard slides for exec, sales, product, and customer marketing audiences.
QA checklist ensuring each asset hits pillar + proof requirements.

Tips

Keep a “retire/refresh” log for outdated proof.
Include “watch-outs” for overused phrases or compliance issues.
Pair with define-brand-platform to auto-populate pillar content.