expansion-playbook | account-management | ClaudePluginHub

Skill

Community

expansion-playbook

From account-management

31

Description

Use to package upsell, cross-sell, and advocacy motions tied to customer outcomes.

Install

1

Add the repository(one-time)

$

/plugin marketplace add gtmagents/gtm-agents

2

Install the plugin

$

/plugin install account-management@gtm-agents

Tool Access

This skill inherits all available tools. When active, it can use any tool Claude has access to.

Skill Content

Expansion Playbook Library Skill

When to Use

Preparing QBRs/EBRs where growth plays should be highlighted.
Running account reviews to recommend upsell/cross-sell motions.
Equipping AEs/CSMs with talk tracks and proof aligned to success milestones.

Framework

Trigger Mapping – link product usage, milestone completion, or executive asks to specific plays.
Value Narrative – outline business impact, ROI proof, and reference customers per play.
Commercial Guardrails – specify packaging, pricing, approvals, and compensation cues.
Enablement Kit – include decks, ROI calculators, success stories, and objection handling.
Measurement – track attach rate, win rate, and cycle time for each play.

Templates

Play card (trigger, narrative, assets, owners, KPIs).
Executive talking points for expansion proposals.
Post-play follow-up checklist with success metrics.

Tips

Keep plays prioritized (top 3 per segment) to avoid overwhelm.
Pair with account-health-framework to time plays when risk is low.
Capture learnings after each motion to refine triggers + messaging.

Links

GitHub Stats

7 forks

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