Marketing Skill

Unified marketing skill covering content, copy, social, email, launches, ads, and psychology. Uses progressive disclosure: this file routes to detailed references.

Task Router

User Intent	Reference File	Key Frameworks
Launch plan, Product Hunt, go-to-market, GTM	references/launch-playbook.md	ORB framework, 5-phase launch, PH checklist
Landing page copy, headline, CTA, page copy	references/copywriting.md	14 headline formulas, page structure, CTA patterns
Edit/review/polish existing copy	references/copywriting.md	Seven Sweeps editing framework
Social media post, thread, content calendar	references/social-content.md	Platform strategy, 5 hook types, templates
Email sequence, drip campaign, newsletter	references/email-sequences.md	4 sequence templates, lifecycle audit checklist
Paid ads, PPC, ROAS, retargeting	references/paid-ads.md	Platform matrix, PAS/BAB copy, optimization levers
Persuasion, pricing psychology, conversion	references/psychology.md	Top 20 models, challenge-->model lookup table
Marketing ideas, growth tactics, brainstorm	references/tactics-library.md	140 categorized tactics, selection by stage/budget

Multi-domain requests: Read multiple reference files. E.g., "launch email sequence" = launch-playbook.md + email-sequences.md.

Core Principles

1. Clarity over cleverness -- if you must choose, choose clear
2. Benefits over features -- connect every feature to an outcome
3. Specificity over vagueness -- "Cut reporting from 4h to 15min" beats "save time"
4. Customer language over company language -- mirror voice-of-customer
5. Value before ask -- earn the right to sell through usefulness
6. One idea per unit -- one job per email, one CTA per section, one message per ad
7. Show, don't tell -- social proof, case studies, and data beat assertions

Quick-Reference Frameworks

ORB Framework (Channel Strategy)

• Owned: Email, blog, community -- compound over time, no algorithm risk
• Rented: Social media, app stores -- speed but no stability, funnel to owned
• Borrowed: Guest posts, podcasts, influencers -- instant credibility, convert to owned

Seven Sweeps (Copy Editing)

Sequential passes, each one dimension:

1. Clarity -- Can they understand it?
2. Voice & Tone -- Is it consistent?
3. So What -- Does every claim answer "why should I care?"
4. Prove It -- Is every claim supported?
5. Specificity -- Is it concrete enough?
6. Heightened Emotion -- Does it make them feel something?
7. Zero Risk -- Have we removed every barrier to action?

Good-Better-Best (Pricing)

Three tiers where the middle is your target. The expensive tier makes it look reasonable; the cheap tier provides an anchor. Use round prices for premium ($500), charm prices for value ($497).

PAS (Ad Copy)

Problem -- Agitate -- Solve. State the pain, twist the knife, introduce the fix.

Hook Formulas (Social)

• Curiosity: "I was wrong about [common belief]."
• Story: "Last week, [unexpected thing] happened."
• Value: "How to [outcome] without [pain]:"
• Contrarian: "[Common advice] is wrong. Here's why:"
• Proof: "We [achieved result] in [timeframe]. Here's how:"

Headline Formulas (Top 5)

• {Outcome} without {pain}
• Turn {input} into {output}
• {Question highlighting pain}
• The {category} that {differentiator}
• {Number} {people} use {product} to {outcome}

Dispatch Pattern

For content generation tasks, spawn an agent:

Agent: marketing-agent
Args: "Generate [content-type] for [product]. Target audience: [audience]. Tone: [tone]. Focus: [topic/keyword]. Read references/[relevant-file].md for frameworks."

When to Dispatch vs. Handle Inline

• Dispatch: Full blog posts, email sequences, content calendars, multi-post social campaigns, landing page rewrites
• Inline: Quick headline alternatives, single social post, copy review/feedback, strategy advice, framework selection

Supported Content Types

Type	Output Location	Format
Blog posts	content/blog/YYYY-MM-DD-slug.md	800-1500 words, SEO-optimized
Twitter/X threads	content/social/twitter-slug.md	5-7 tweets, hook to CTA
LinkedIn posts	content/social/linkedin-slug.md	200-300 words, story-driven
Email campaigns	content/email/campaign-slug.md	Subject + preview + body
Product Hunt copy	content/launch/producthunt.md	Tagline, description, comments
Landing page copy	In-place edits	Hero, features, proof, FAQ, CTA
Ad copy	content/ads/platform-slug.md	Headlines, body, CTAs by platform
pSEO pages	App pages directory	Template-driven, JSON-LD

Integration

• seo-growth: Technical SEO after content is generated (sitemaps, structured data, internal linking)
• analytics-posthog: Measure content performance post-publish
• payments-stripe: Pricing page copy aligned with Stripe plan structure

Safety

• Never fabricate features not in the codebase
• Never create fake testimonials or statistics
• Mark unknowns with [PLACEHOLDER: description]
• All content based on actual product analysis