SEO/SEA/GEO Skill

7-Phase Workflow (MANDATORY)

PHASE 1: ANALYZE → Extract content, detect intent
PHASE 2: RESEARCH → SERP analysis, 2025 trends
PHASE 3: KEYWORDS → Extract with anti-cannibalization
PHASE 4: STRUCTURE → Meta, Hn, URL, alt text
PHASE 5: CONTENT → Write optimized content
PHASE 6: SEA → Google Ads recommendations
PHASE 7: VALIDATE → Compliance checklist

On-Page Structure

Meta Title (50-60 chars)

[Primary Keyword]: [Benefit] | [Brand]
Example: "SEO Guide 2025: 47 Proven Techniques | AgencySEO"

Meta Description (120-155 chars)

[Hook] + [Benefit] + [CTA]
Example: "Discover 2025 SEO best practices. E-E-A-T, Core Web Vitals. Download now."

URL Format

/category/primary-keyword-year
Rules: lowercase, hyphens, no accents, <75 chars

Hn Hierarchy

H1: Main title (only 1)
├── H2: Section 1
│   ├── H3: Subsection 1.1
│   └── H3: Subsection 1.2
├── H2: Section 2
│   └── H3: Subsection 2.1
│       └── H4: Detail 2.1.1
└── H2: FAQ (long-tail questions)

Image Alt Text

[Visual description] + [Contextual keyword]
Example: "Core Web Vitals dashboard showing LCP 2.1s"

Keyword Strategy

Categories

Type	Words	Example
Primary	1-2	"SEO 2025"
Secondary	2-3	"technical SEO audit"
Long-tail	3-5	"how to improve WordPress SEO 2025"
Local	2-4	"SEO consultant Lyon"
Questions	PAA	"What is E-E-A-T in SEO?"
SEA	Commercial	"buy SEO services"

Anti-Cannibalization Rules

1. ONE primary keyword per page
2. Map all site pages to their keywords
3. No duplicate H1s across site
4. Canonical tags for similar content
5. Internal linking supports main page

If conflict detected:

• Consolidate pages, OR
• Differentiate keywords, OR
• 301 redirect to canonical

GEO/AI Optimization

For AI Citation

• Direct answer in first 100 words
• FAQ schema with concise answers (2-3 sentences)
• Factual claims with sources
• Question-answer format sections
• Speakable schema for voice

Schema Types

Schema	Use Case
Article	Blog posts
FAQ	Long-tail questions
HowTo	Tutorials
LocalBusiness	Local SEO
Product	E-commerce
Speakable	Voice/AI
Organization	Brand authority

SEA Recommendations

Ad Copy Structure

• Headlines: 30 chars max, 15 variations
• Descriptions: 90 chars max, 4 variations
• Display URL: Include keyword
• CTA: Clear action words

Keyword Strategy for Ads

• Exact match: [keyword]
• Phrase match: "keyword"
• Negative keywords: Exclude irrelevant

Landing Page Optimization

• Headline matches ad copy
• CTA above fold
• Trust signals (reviews, certifications)
• Page speed <3s
• Mobile responsive

Quality Score Factors

• Ad relevance
• Landing page experience
• Expected CTR

Content Writing Rules

Keyword Distribution

• Primary: 1-2% density
• Secondary: <1% each
• Long-tail: in H2/H3 + FAQ
• Localities: intro + conclusion

Paragraph Structure

• Max 3-4 sentences per paragraph
• Short sentences (15-20 words)
• Bullet points for lists
• Bold on important keywords

E-E-A-T Integration

• Experience: Personal examples, case studies
• Expertise: Data, statistics, sources
• Authority: Expert citations, backlinks
• Trust: Transparency, updates, contact

Linking Strategy

• Internal: 3-5 per 1000 words, descriptive anchors
• External: 2-3 authoritative sources (DA 50+)

Validation Checklist

SEO Checks

• Title 50-60 chars, keyword at start
• Description 120-155 chars with CTA
• H1 unique, contains primary keyword
• Hn hierarchy respected (no skipping)
• URL SEO-friendly, <75 chars
• Images 100% with descriptive alt
• Keyword density 1-2%
• Internal links 3-5 per 1000 words
• Readability Flesch 60-70
• Length adapted to intent (min 1500 for guides)

Cannibalization Checks

• Primary keyword unique to page
• No duplicate H1s
• No competing pages for same query
• Canonical tags set

SEA Checks

• Landing page matches ad intent
• CTA clear and above fold
• Page speed <3s
• Mobile responsive
• Trust signals present

GEO/AI Checks

• Direct answer first 100 words
• FAQ schema implemented
• Structured data valid
• Content AI-parseable
• Concise definitions available

Report Format

## SEO/SEA/GEO Report

### 1. Content Analysis
[Summary + detected intent]

### 2. Competitive Analysis
| Competitor | DR | Keywords | Length | SERP Features |
|------------|-----|----------|--------|---------------|

### 3. Cannibalization Audit
| Page | Primary Keyword | Conflict? | Recommendation |
|------|-----------------|-----------|----------------|

### 4. Keywords
| Type | Keyword | Volume | Difficulty | CPC |
|------|---------|--------|------------|-----|

### 5. On-Page Structure
- **Title**: [50-60 chars]
- **Description**: [120-155 chars]
- **URL**: [SEO-friendly]
- **Hn**: [Hierarchy]

### 6. SEA Recommendations
- Headlines: [15 variations]
- Descriptions: [4 variations]
- Negative Keywords: [List]

### 7. Scores
- SEO: X/100
- SEA: X/100
- GEO: X/100
- Cannibalization Risk: Low/Medium/High

Forbidden Behaviors

• ❌ Keyword stuffing (>3% density)
• ❌ Cloaking or black-hat techniques
• ❌ Duplicate or spun content
• ❌ Ignoring search intent
• ❌ Skipping Hn levels (H2→H4)
• ❌ Meta title >60 chars
• ❌ Generic alt text ("image", "photo")
• ❌ Same primary keyword on multiple pages
• ❌ Content AI cannot parse