Social media marketing and campaign planning toolkit. Create comprehensive marketing strategies, content calendars, influencer outreach plans, and platform-specific campaigns for software products and tech startups.
Creates comprehensive social media marketing strategies and content calendars for software product launches and tech startups.
/plugin marketplace add flight505/claude-project-planner/plugin install claude-project-planner@claude-project-plannerThis skill is limited to using the following tools:
Marketing campaign planning is a systematic process for creating and executing social media strategies, content calendars, and influencer partnerships. This skill helps plan product launches, build brand awareness, and create engaging content across multiple platforms. Backed by real research and best practices from 2025 marketing frameworks.
This skill should be used when:
When documenting marketing campaigns, always include visualizations.
Use the project-diagrams skill to generate:
python .claude/skills/project-diagrams/scripts/generate_schematic.py "diagram description" -o diagrams/output.png
Use the generate-image skill for:
| Component | Purpose | Key Deliverables |
|---|---|---|
| Strategy Foundation | Define goals and audience | Campaign brief, personas, positioning |
| Content Calendar | Plan and schedule content | 30/60/90 day content plan |
| Platform Playbooks | Platform-specific tactics | LinkedIn, X, Instagram, TikTok guides |
| Influencer Strategy | Partnership planning | Outreach list, collaboration framework |
| Creative Assets | Visual content creation | Post templates, graphics, videos |
| Metrics & Tracking | Measure success | KPI dashboard, reporting templates |
# Campaign Brief: [Campaign Name]
## Campaign Overview
- **Campaign Name**:
- **Product/Service**:
- **Campaign Duration**: [Start Date] - [End Date]
- **Budget**: $[Total Budget]
## Goals & Objectives
### Primary Goal
[One clear, measurable goal]
### SMART Objectives
1. **Specific**: [What exactly?]
2. **Measurable**: [Target metric: X% increase / X new followers]
3. **Achievable**: [Why is this realistic?]
4. **Relevant**: [How does this support business goals?]
5. **Time-bound**: [By when?]
## Target Audience
### Primary Persona
- **Name**: [Persona name]
- **Role/Title**: [Job title or demographic]
- **Pain Points**: [3-5 key challenges]
- **Goals**: [What they want to achieve]
- **Platforms**: [Where they spend time online]
- **Content Preferences**: [What content resonates]
### Secondary Persona
[Repeat structure]
## Key Messages
1. **Primary Message**: [Core value proposition]
2. **Supporting Message 1**: [Feature/benefit]
3. **Supporting Message 2**: [Differentiator]
4. **Call to Action**: [What you want them to do]
## Competitive Positioning
[Use competitive-analysis skill for detailed research]
- **Key Competitors**:
- **Our Differentiation**:
- **Market Gap We Fill**:
Use research-lookup to understand your audience:
Platform demographics
Competitor audience analysis
Industry trends
| Week | Monday | Tuesday | Wednesday | Thursday | Friday | Weekend |
|---|---|---|---|---|---|---|
| Theme | Educational | Engagement | Value | Social Proof | CTA | Community |
| Article/Carousel | Poll/Question | Tips Thread | Case Study | Product Feature | - | |
| X/Twitter | Thread | Engagement | Quick Tips | Testimonial | Announcement | Curated |
| Carousel | Story Poll | Reel | Customer Story | Product Shot | Behind Scenes |
| Pillar | Percentage | Content Types |
|---|---|---|
| Value Content | 60% | Educational, how-to, tips, insights, tutorials |
| Engagement Content | 30% | Polls, questions, memes, trends, community |
| Promotional Content | 10% | Product features, CTAs, launches, offers |
Pre-Launch (4-6 weeks before)
Launch Week
Post-Launch (ongoing)
Best For: B2B, professional audience, thought leadership
Content Types:
| Type | Frequency | Best Practices |
|---|---|---|
| Text Posts | Daily | Hook in first line, 1300-1500 chars, 3-5 hashtags |
| Carousels | 2-3x/week | 8-12 slides, educational, strong CTA on last slide |
| Articles | Weekly | 1500-2000 words, SEO-optimized |
| Video | 1-2x/week | 30-90 seconds, captions required |
| Polls | Weekly | 2-4 options, engagement driver |
Posting Times: Tuesday-Thursday, 7-8 AM or 12 PM (audience timezone)
LinkedIn Post Template:
[Hook - Problem or Question] ← First line is crucial
[3-5 short paragraphs with insights]
• Bullet point 1
• Bullet point 2
• Bullet point 3
[CTA - Comment, Follow, or Visit]
#hashtag1 #hashtag2 #hashtag3
Best For: Real-time engagement, tech community, announcements
Content Types:
| Type | Frequency | Best Practices |
|---|---|---|
| Threads | 2-3x/week | 5-15 tweets, numbered, hook in tweet 1 |
| Single Tweets | 3-5x/day | 240-280 chars, one clear idea |
| Replies | Ongoing | Engage with industry conversations |
| Spaces | Weekly | Live audio for community building |
Thread Template:
1/ [Hook - Bold claim or question]
2/ [Context - Why this matters]
3/ [Point 1]
4/ [Point 2]
5/ [Point 3]
6/ [Summary + CTA]
Follow @handle for more [topic]
Best For: Visual brands, younger audience, lifestyle content
Content Types:
| Type | Frequency | Best Practices |
|---|---|---|
| Reels | 4-7x/week | 15-30 seconds, trending audio, text overlays |
| Carousels | 3-4x/week | 5-10 slides, swipe-worthy, save-worthy |
| Stories | Daily | Polls, quizzes, behind-scenes |
| Feed Posts | 3-5x/week | High-quality visuals, cohesive grid |
Posting Times: Tuesday, Wednesday, Friday, 11 AM or 7-9 PM
Best For: Gen Z, viral potential, authentic content
Content Types:
| Type | Best Practices |
|---|---|
| Educational | Quick tips, tutorials, hacks |
| Trending | Participate in trends with brand spin |
| Behind-the-Scenes | Day in the life, team content |
| Product Demos | Show don't tell, problem → solution |
Best Practices:
| Tier | Followers | Use Case | Cost Range | Engagement |
|---|---|---|---|---|
| Nano | 1K-10K | Authentic testimonials | $50-500 | 5-10% |
| Micro | 10K-100K | Niche authority | $500-5K | 3-8% |
| Mid-Tier | 100K-500K | Broader reach | $5K-20K | 2-5% |
| Macro | 500K-1M | Awareness campaigns | $20K-100K | 1-3% |
| Mega | 1M+ | Mass awareness | $100K+ | 0.5-2% |
Research each potential influencer:
| Criteria | Weight | How to Evaluate |
|---|---|---|
| Audience Fit | 30% | Demographics match your target persona |
| Engagement Rate | 25% | Comments/likes ratio, authentic engagement |
| Content Quality | 20% | Production value, brand alignment |
| Authenticity | 15% | Genuine voice, not over-sponsored |
| Past Performance | 10% | Results from similar campaigns |
Subject: Partnership Opportunity - [Your Brand] x [Creator Name]
Hi [Name],
I've been following your content on [platform] and loved your recent post about [specific post]. Your perspective on [topic] really resonates with our mission at [Brand].
We're launching [product/campaign] and think your audience would genuinely benefit from it. Here's what we're thinking:
**The Opportunity:**
- [Brief description of collaboration]
- [What they'd create/share]
- [Timeline]
**What We Offer:**
- [Compensation/product]
- [Creative freedom level]
- [Additional perks]
Would you be open to a quick call this week to explore this?
Best,
[Your name]
[Your role]
| Type | Description | Best For |
|---|---|---|
| Sponsored Post | Paid content featuring product | Quick awareness |
| Product Review | Authentic review/unboxing | Trust building |
| Affiliate | Commission-based partnership | Ongoing sales |
| Brand Ambassador | Long-term partnership | Sustained presence |
| Co-Creation | Joint product/content | Deep collaboration |
| Takeover | Creator manages brand account | Fresh perspective |
| Category | % | Use |
|---|---|---|
| Paid Promotion | 60% | Ads, boosted posts, sponsored content |
| Content & Creators | 30% | Influencers, content creation, design |
| Tools & Analytics | 10% | Scheduling tools, analytics, AI tools |
$10,000 Monthly Budget:
Paid Advertising: $6,000 (60%)
├── LinkedIn Ads: $2,000
├── Meta Ads: $2,500
├── Twitter/X Ads: $1,000
└── TikTok Ads: $500
Content & Creators: $3,000 (30%)
├── Influencer Posts: $2,000
├── Graphic Design: $500
└── Video Production: $500
Tools & Analytics: $1,000 (10%)
├── Scheduling Tool: $300
├── Analytics Platform: $400
└── AI Content Tools: $300
| Goal | Primary Metrics | Secondary Metrics |
|---|---|---|
| Awareness | Reach, Impressions | Follower growth, Brand mentions |
| Engagement | Engagement rate, Comments | Saves, Shares, DMs |
| Traffic | Link clicks, CTR | Landing page visits, Bounce rate |
| Leads | Sign-ups, Downloads | Email captures, Demo requests |
| Sales | Conversions, Revenue | ROAS, CAC, LTV |
| Platform | Good Engagement Rate | Great Engagement Rate |
|---|---|---|
| 2-4% | 5%+ | |
| 1-3% | 4%+ | |
| X/Twitter | 0.5-1% | 2%+ |
| TikTok | 3-6% | 10%+ |
# Weekly Marketing Report: [Date Range]
## Summary
- **Total Reach**: [X]
- **Total Engagement**: [X]
- **Top Performing Post**: [Link]
- **Follower Growth**: +[X]
## Platform Performance
### LinkedIn
| Metric | This Week | Last Week | Change |
|--------|-----------|-----------|--------|
| Impressions | | | |
| Engagement Rate | | | |
| Followers | | | |
### [Repeat for each platform]
## Top Content
1. [Post title/link] - [Engagement]
2. [Post title/link] - [Engagement]
3. [Post title/link] - [Engagement]
## Insights & Learnings
- [What worked]
- [What didn't work]
- [Adjustments for next week]
## Next Week Focus
- [Priority 1]
- [Priority 2]
- [Priority 3]
When creating marketing campaign deliverables, organize outputs:
planning_outputs/[project]/
├── marketing/
│ ├── campaign_brief.md # Strategy foundation
│ ├── content_calendar.md # 30/60/90 day plan
│ ├── platform_strategies/
│ │ ├── linkedin_playbook.md
│ │ ├── twitter_playbook.md
│ │ ├── instagram_playbook.md
│ │ └── tiktok_playbook.md
│ ├── influencer_strategy.md # Influencer framework
│ ├── influencer_list.csv # Target influencers
│ ├── budget_breakdown.md # Budget allocation
│ ├── kpi_dashboard.md # Metrics tracking
│ └── content_templates/
│ ├── post_templates.md
│ └── outreach_templates.md
└── diagrams/
├── campaign_timeline.png
├── content_calendar_visual.png
└── funnel_diagram.png
This skill works best when combined with:
| Skill | Integration |
|---|---|
| competitive-analysis | Research competitor marketing strategies |
| market-research-reports | Comprehensive market and audience research |
| project-diagrams | Visualize campaign timelines and funnels |
| generate-image | Create social media post mockups and visuals |
| research-lookup | Research trends, platform algorithms, best practices |
When planning a marketing campaign, ensure:
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