ava-web

Purpose

Generate production-ready websites, landing pages, and web components using the Avanade (Ava) brand system. Uses the same color tokens, typography, and wave decorations as ava-pptx — adapted for HTML/CSS, Tailwind, React, and Next.js.

Signature elements: orange gradient hero, wave SVG dividers, Segoe UI typography, orange CTA buttons, and the tagline "Do what matters".

When to Use

• User asks to create a landing page, service page, about page, case study, or contact page
• User requests an Avanade-branded (or "Ava-branded") website or web UI
• User wants HTML/Tailwind/React/Next.js components following the Avanade visual style
• User asks for an "orange gradient hero", "Avanade-style cards", or a "wave separator"
• User needs a Tailwind config with Avanade design tokens
• User wants to generate a web prototype consistent with ava-pptx presentations

Brand Snapshot

Memorize before generating any code:

Token	Value	Web rule
Primary Orange	#FF5800	Buttons, headings ≥24px, borders, icons. Never body text (fails WCAG AA at normal size)
Dark Orange	#DC4600	Hover/active states
Yellow Accent	#FFD700	Wave accent stripe only
Gradient	135deg #FF5800→#B43C14→#870032	Hero backgrounds, CTA sections
Body text	#333333	All running text on light backgrounds
Secondary text	#666666	Captions, subtitles
Subtle bg	#F5F5F5	Alternating sections
Tint bg	#FFF0E8	Callout boxes, icon backgrounds
Font	'Segoe UI', system-ui, -apple-system, sans-serif	All elements
Tagline	"Do what matters"	Footer + hero eyebrow

Workflow

Step 0: Discovery

Before generating any code, determine:

1. Stack — ask if not stated:

   • HTML + CSS (no framework)
   • HTML + Tailwind CSS
   • React + Tailwind CSS
   • Next.js (App Router) + Tailwind CSS

2. Page type — identify or ask:

   • Landing page (Hero + Features + Stats + CTA + Footer)
   • Service page (Hero + Content-Image alternating + Features + CTA)
   • About page (Hero + Stats + Two-col + CTA)
   • Case Study (Hero + Challenge/Solution/Result + Stats + Quote + CTA)
   • Contact page (Hero + Form + Footer)
   • Single component (specify which one)

3. Content — what text, headings, statistics, and calls-to-action should appear? If not provided, use generic Avanade-style placeholder content ("We accelerate the extraordinary.", "Do what matters.", etc.)

4. Logo — ask if they have an SVG file path or should use a text placeholder.

Step 1: Load Brand Reference

Read references/web-brand-guidelines.md before writing any code. Read references/components.md to select the relevant components for the requested page type. Read references/tailwind-config.md if the stack uses Tailwind.

Step 2: Select Components

Map the page type to its component composition:

Landing page:     Nav + Hero (gradient) + WaveDivider + FeaturesGrid + StatsBar + ContentImage + WaveDivider + CTA + Footer
Service page:     Nav + Hero (compact) + ContentImage×2 + FeaturesGrid + CTA + Footer
About page:       Nav + Hero (compact) + StatsBar + ContentImage + ContentImage + CTA + Footer
Case Study:       Nav + Hero (compact) + Challenge/Solution/Result cols + StatsBar + PullQuote + CTA + Footer
Contact page:     Nav + Hero (compact) + ContactForm + Footer
Single component: Just the requested component

Step 3: Generate Code

Produce complete, runnable code. Follow these rules per stack:

HTML + CSS:

• Use CSS custom properties from references/web-brand-guidelines.md (copy :root {} block verbatim)
• Use semantic HTML (<nav>, <section>, <article>, <footer>)
• Inline SVG wave decorations between sections
• Single-file output unless the user asks for separate files

HTML + Tailwind:

• Include <script src="https://cdn.tailwindcss.com"></script> for quick prototyping
• OR provide tailwind.config.js from references/tailwind-config.md if in a project
• Use ava-* color tokens (e.g., bg-[#FF5800], text-[#333333])
• For production: reference references/tailwind-config.md and use bg-ava-orange etc.

React + Tailwind:

• Produce component files (.jsx or .tsx)
• Each section = its own component with props
• Export default from a Page.jsx that composes all sections
• Use className (not class)
• Include tailwind.config.js content from references

Next.js:

• Use App Router: app/page.tsx, app/layout.tsx, components/ directory
• layout.tsx sets the Segoe UI font and root CSS variables
• page.tsx imports and composes section components
• Include tailwind.config.ts from references
• TypeScript by default; use interface for props

Step 4: Quality Check

Before delivering, verify:

• No #FF5800 as body or caption text color (fails WCAG AA)
• Gradient uses correct stops: #FF5800 → #B43C14 → #870032
• Font family is 'Segoe UI', system-ui, -apple-system, sans-serif everywhere
• Wave SVG uses the correct gradient IDs (ava-wg1, ava-wg2)
• All sections have font-ava or font-family: var(--ava-font) applied
• CTA buttons are orange (#FF5800) with white text
• Footer contains "Do what matters" tagline
• Logo placeholder is present (left side of nav)
• Code runs without errors — no unclosed tags, no missing imports

Critical Rules

• NEVER use #FF5800 as body paragraph or label text (contrast 2.8:1 — fails WCAG AA)
• NEVER use a font other than 'Segoe UI', system-ui, -apple-system, sans-serif
• NEVER use blue, green, or cool tones as primary or accent
• ALWAYS read references/web-brand-guidelines.md before generating any code
• ALWAYS include the wave SVG divider between white and gradient sections
• ALWAYS place "Do what matters" in the footer (and optionally as a hero eyebrow)
• ALWAYS produce runnable code — not skeletons or pseudocode unless explicitly asked
• ALWAYS ask the stack (HTML/Tailwind/React/Next.js) if not specified — it changes output significantly

Example Usage

1. "Create an Avanade-branded landing page for an AI consulting service (React + Tailwind)"
2. "Build a hero section with orange gradient and wave, Next.js, with headline 'We accelerate the extraordinary.'"
3. "Generate a Tailwind config with Avanade colors and a full case study page in HTML"
4. "Create a footer component with the Avanade brand style, 'Do what matters' tagline, dark background"
5. "Build a stats bar showing 50K+ employees, 25+ years, 100+ countries — Avanade orange numbers"