Complete Brand World Design methodology for developing comprehensive brand strategy. Use when users need brand positioning, purpose discovery, audience definition, creative strategy, or want to create a Brand World Document. Includes FOR/ONLY/BECAUSE framework, PITS (Problem-Insight-Truth-Solution), and Seven Chambers journey structure.
/plugin marketplace add domocarroll/subfracture-plugins/plugin install domocarroll-bwd-brand-world-design-bwd-brand-world-design@domocarroll/subfracture-pluginsThis skill is limited to using the following tools:
docs/guardians.mddocs/hermetic-principles.mdtemplates/brand-world-document.mdtemplates/campaign-brief.mdtemplates/creative-brief.mdtemplates/goals-brief.mdtemplates/positioning-draft.mdtemplates/positioning-statement.mdtemplates/purpose-brief.mdtemplates/segment-profiles.mdtemplates/validation-report.mdBrand World Design (BWD) transforms brand strategy development into a journey through Seven Chambers, each governed by a Hermetic principle and guarded by a specialized agent.
Built on Subfracture's "Whole of World Design" philosophy, BWD treats brands not as logos or taglines but as complete worlds that people enter.
Activate this skill when users:
| Chamber | Guardian | Principle | Focus |
|---|---|---|---|
| Mind | The Visionary (Maya) | Mentalism | Purpose, vision, essence |
| Mirrors | The Architect (Kai) | Correspondence | FOR/ONLY/BECAUSE positioning |
| Resonance | The Resonant (Rio) | Vibration | Audience, MVP, tribes |
| Poles | The Navigator (Alex) | Polarity | Differentiation, objectives |
| Rhythm | The Bard (Zara) | Rhythm | Problem-Insight-Truth-Solution |
| Chains | The Skeptic (Sam) | Cause & Effect | Validation |
| Union | The Weaver (Danni) | Gender | Synthesis |
FOR: Who is this specifically for? Not everyone. Someone specific.
"For [specific audience] who [specific need]..."
ONLY: What makes you the only one? Not different. ONLY.
"[Brand] is the only [category] that [unique attribute]..."
BECAUSE: Why should they believe you? What proof exists?
"Because [evidence/credentials/story]..."
Example (KFC):
PROBLEM: What's the tension in your customer's world?
INSIGHT: What do you understand that others don't?
TRUTH: What's the uncomfortable reality no one says?
SOLUTION: How does your brand become the inevitable answer?
Quick Journey (~15 min)
Full Journey (~60-90 min)
Enterprise Journey (Multi-session)
| Artifact | Chamber | Contents |
|---|---|---|
| Purpose Brief | Mind | Personal meaning, purpose origins, vision horizons, essence word |
| Goals Brief | Mind | Goal confidence, market definition, success metrics |
| Positioning Draft | Mirrors | FOR/ONLY/BECAUSE, competitive landscape |
| Segment Profiles | Resonance | MVP definition, tribal identity, emotional drivers |
| Positioning Statement | Poles | Refined position, polar map, competitive moat |
| Campaign Brief | Poles | SMART objectives, strategic priorities |
| Creative Brief | Rhythm | PITS statements, narrative arc, creative territory |
| Validation Report | Chains | Validation scores, assumption audit, risks |
| Brand World Document | Union | Complete synthesis of all chambers |
To begin a full journey:
/brand-init
For quick positioning:
/quick-position [brand-name]
For creative strategy:
/pits
See templates/ for artifact templates.
See docs/ for detailed documentation on guardians and Hermetic principles.
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