From memstack
Automates end-to-end content workflows from ideation through review, formatting, scheduling, publishing, and monitoring with CMS integration and image optimization.
npx claudepluginhub cwinvestments/memstack --plugin memstackThis skill uses the workspace's default tool permissions.
*Automates end-to-end content workflows from ideation through draft, review, approval, cross-platform formatting, scheduling, and publishing with CMS integration and image optimization.*
Plans content calendars, develops pillars and editorial strategies, maps to funnel stages, and optimizes distribution for organic growth.
Generates structured content calendars for monthly/quarterly periods, mapping topics to platforms like blog/social/email/video/podcast, with pillars, repurposing workflows, SEO keywords, and assignee tracking.
Designs content workflows, creates process documentation with flowcharts, suggests automation rules, designs approval processes, and optimizes content pipelines for efficiency.
Share bugs, ideas, or general feedback.
Automates end-to-end content workflows from ideation through draft, review, approval, cross-platform formatting, scheduling, and publishing with CMS integration and image optimization.
When this skill activates, output:
Content Pipeline — Automating content workflow...
Then execute the protocol below.
| Context | Status |
|---|---|
| User says "content pipeline", "content automation", "auto-publish" | ACTIVE |
| User says "repurpose content" or "multi-platform publishing" | ACTIVE |
| User wants to automate content creation through distribution | ACTIVE |
| User wants a single blog post | DORMANT — use Blog Post |
| User wants a single social media post | DORMANT — use Twitter Thread or TikTok Script |
| Mistake | Why It's Wrong |
|---|---|
| "Same content on every platform" | Each platform has its own format, tone, and audience expectations. Repurpose, don't copy-paste. |
| "Automate quality away" | Automation handles formatting and scheduling, not editorial judgment. Keep human review in the loop. |
| "No content calendar" | Publishing without a schedule leads to feast-or-famine posting. Consistency beats volume. |
| "Skip image optimization" | Unoptimized images slow page load and fail platform size requirements. Automate resizing. |
| "Publish and forget" | Monitor engagement within 24-48 hours. Boost winners, learn from underperformers. |
If the user hasn't provided details, ask:
- Content types — what do you produce? (blog, newsletter, social, video, podcast)
- Platforms — where do you publish? (website, Twitter/X, LinkedIn, Instagram, YouTube, email)
- Frequency — how often? (daily, 3x/week, weekly)
- Team — who's involved? (writer, editor, designer, social manager)
- CMS — what do you use? (WordPress, Ghost, Notion, Webflow, headless CMS)
- Current process — what's manual today that should be automated?
[Ideation] → [Draft] → [Review] → [Approve] → [Format] → [Schedule] → [Publish] → [Monitor]
Stage definitions:
| Stage | Owner | Input | Output | Automation Level |
|---|---|---|---|---|
| Ideation | Content lead | Keyword research, trending topics, audience questions | Content brief | Semi-auto (AI-assisted topic generation) |
| Draft | Writer | Content brief | Raw draft (Markdown/Docs) | Manual (AI-assisted) |
| Review | Editor | Raw draft | Edited draft with feedback | Manual |
| Approve | Content lead | Edited draft | Approved for publishing | Manual (checklist-gated) |
| Format | Pipeline | Approved content | Platform-specific versions | Fully automated |
| Schedule | Pipeline | Formatted content | Queued posts with dates/times | Fully automated |
| Publish | Pipeline | Scheduled posts | Live content across platforms | Fully automated |
| Monitor | Marketing | Published content | Engagement metrics | Semi-auto (dashboard) |
Define how one piece of content becomes many:
| Source | → Blog Post | → Twitter Thread | → Newsletter | ||
|---|---|---|---|---|---|
| Blog post | Original | Key points (5-10 tweets) | Summary + insights | Featured article | Quote card + carousel |
| Video | Transcript → post | Key quotes | Behind-the-scenes | Recap + link | Clips (15-60s) |
| Podcast | Show notes | Soundbite quotes | Episode summary | Weekly roundup | Audiogram |
| Newsletter | Expanded article | Thread from section | Cross-post | Original | Highlight card |
Repurposing rules:
Platform image specs:
| Platform | Size | Aspect Ratio | Max File Size | Format |
|---|---|---|---|---|
| Blog (hero) | 1200×630 | 1.91:1 | 200KB | WebP (JPEG fallback) |
| 1200×675 | 16:9 | 5MB | PNG/JPEG | |
| 1200×627 | 1.91:1 | 5MB | PNG/JPEG | |
| Instagram (feed) | 1080×1080 | 1:1 | 8MB | JPEG |
| Instagram (story) | 1080×1920 | 9:16 | 8MB | JPEG |
| Newsletter | 600×300 | 2:1 | 100KB | PNG/JPEG |
| Open Graph | 1200×630 | 1.91:1 | 200KB | PNG/JPEG |
Automated image processing:
# Using sharp (Node.js) or ImageMagick
# From one source image, generate all platform variants:
sharp(sourceImage)
.resize(1200, 630, { fit: 'cover' })
.webp({ quality: 80 })
.toFile('blog-hero.webp');
sharp(sourceImage)
.resize(1080, 1080, { fit: 'cover' })
.jpeg({ quality: 85 })
.toFile('instagram-square.jpg');
sharp(sourceImage)
.resize(1080, 1920, { fit: 'cover' })
.jpeg({ quality: 85 })
.toFile('instagram-story.jpg');
Optimal posting times (general — adjust to your analytics):
| Platform | Best Days | Best Times (ET) | Frequency |
|---|---|---|---|
| Blog | Tue-Thu | 10 AM | 1-3x/week |
| Twitter/X | Mon-Fri | 8 AM, 12 PM, 5 PM | 1-3x/day |
| Tue-Thu | 7-8 AM, 12 PM | 3-5x/week | |
| Mon, Wed, Fri | 11 AM, 1 PM | 3-5x/week | |
| Newsletter | Tue or Thu | 9-10 AM | 1x/week |
| YouTube | Thu-Sat | 2-4 PM | 1-2x/week |
Content calendar template:
## Week of [Date]
| Day | Blog | Twitter | LinkedIn | Newsletter | Instagram |
|-----|------|---------|----------|-----------|-----------|
| Mon | — | [Thread from Friday's blog] | — | — | [Quote card] |
| Tue | [New post: Topic] | [3 promo tweets] | [Post: summary] | [Weekly send] | — |
| Wed | — | [Engagement thread] | — | — | [Carousel] |
| Thu | — | [Tips thread] | [Article share] | — | [Behind-scenes] |
| Fri | [New post: Topic] | [3 promo tweets] | [Post: summary] | — | [Quote card] |
Headless CMS workflow (API-based):
// Publish to CMS via API
async function publishToCMS(content: {
title: string;
body: string;
slug: string;
featuredImage: string;
tags: string[];
publishAt?: Date;
}): Promise<string> {
const response = await cmsClient.post('/posts', {
title: content.title,
content: content.body,
slug: content.slug,
featured_image: content.featuredImage,
tags: content.tags,
status: content.publishAt ? 'scheduled' : 'published',
published_at: content.publishAt?.toISOString(),
});
return response.data.url;
}
Social media scheduling (via Buffer/Hootsuite API or native):
async function scheduleToSocial(posts: SocialPost[]): Promise<void> {
for (const post of posts) {
await bufferClient.post('/updates/create', {
profile_ids: [post.profileId],
text: post.content,
media: post.imageUrl ? { photo: post.imageUrl } : undefined,
scheduled_at: post.scheduledAt.toISOString(),
});
}
}
Engagement tracking (24-48 hours post-publish):
| Metric | Blog | Newsletter | ||
|---|---|---|---|---|
| Views/Impressions | Page views | Impressions | Impressions | Opens |
| Engagement | Time on page | Likes + replies | Reactions + comments | Click rate |
| Conversion | CTA clicks | Link clicks | Link clicks | Reply rate |
| Share/Viral | Social shares | Retweets | Reposts | Forwards |
Content scoring formula:
Score = (Engagement Rate × 40%) + (Conversion Rate × 40%) + (Shares × 20%)
# Content Pipeline — [Brand/Product Name]
## Pipeline Stages
[Stage diagram and definitions from Step 2]
## Repurposing Matrix
[From Step 3 — source → platform transformations]
## Image Specs
[Platform-specific sizes from Step 4]
## Content Calendar
[Weekly template from Step 5]
## CMS & Social Integration
[API patterns from Step 6]
## Monitoring Dashboard
[Metrics and scoring from Step 7]
Content Pipeline — Complete!
Platforms: [Count] ([list])
Content types: [Count]
Pipeline stages: 8 (ideation → monitor)
Publishing frequency: [X pieces/week across platforms]
Automation level: [X/8 stages automated]
Next steps:
1. Set up CMS API access and social scheduling tool
2. Create image templates for each platform
3. Build the first week's content calendar
4. Automate the Format → Schedule → Publish stages
5. Review engagement data weekly and adjust