Build GTM plans, launch strategies, channel selection, and growth playbooks
npx claudepluginhub cure-consulting-group/productengineeringskillsThis skill uses the workspace's default tool permissions.
Before starting, gather project context silently:
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Records polished WebM UI demo videos of web apps using Playwright with cursor overlay, natural pacing, and three-phase scripting. Activates for demo, walkthrough, screen recording, or tutorial requests.
Delivers idiomatic Kotlin patterns for null safety, immutability, sealed classes, coroutines, Flows, extensions, DSL builders, and Gradle DSL. Use when writing, reviewing, refactoring, or designing Kotlin code.
Before starting, gather project context silently:
PORTFOLIO.md if it exists in the project root or parent directories for product/team contextcat package.json 2>/dev/null || cat build.gradle.kts 2>/dev/null || cat Podfile 2>/dev/null to detect stackgit log --oneline -5 2>/dev/null for recent changesls src/ app/ lib/ functions/ 2>/dev/null to understand project structureStructured GTM planning. Covers positioning through post-launch growth. Opinionated — cuts low-leverage activities, focuses on what actually moves the needle at early stage.
1. POSITION → Who is this for, what does it do, why us?
2. PACKAGE → Pricing, tiers, trial strategy
3. PLACE → Where do we find buyers?
4. PROMOTE → How do we reach and convert them?
5. PROVE → Metrics, signals, when to scale vs. pivot
Before generating, confirm:
Generate a GTM document with these sections:
For [ICP], [Product Name] is the [category] that [primary benefit], unlike [main alternative] which [key differentiation].
Include one-liner (for social/word-of-mouth) and elevator pitch (30 seconds).
Tier structure table: Free / Starter / Pro / Elite with prices, billing, features, target. Include annual discount, trial strategy, upgrade trigger.
Each phase includes: goal, activities checklist, channels, tactics, success criteria.
Table with: Channel, Priority, Estimated CAC, Timeline, Owner
Technical, Marketing, and Operations checklists.
Week-by-week focus areas: Stabilize → Learn → Iterate → Scale
Generate actual GTM documents using Write:
docs/gtm-plan.md with:
docs/launch-checklist.md — GitHub issue-style checkboxesdocs/competitive-battlecard.md — feature comparison tableUse WebSearch to research competitor positioning, pricing, and recent launches in the space.