go-to-market

Go-to-Market Plan Generator

Pre-Processing (Auto-Context)

Before starting, gather project context silently:

• Read PORTFOLIO.md if it exists in the project root or parent directories for product/team context
• Run: cat package.json 2>/dev/null || cat build.gradle.kts 2>/dev/null || cat Podfile 2>/dev/null to detect stack
• Run: git log --oneline -5 2>/dev/null for recent changes
• Run: ls src/ app/ lib/ functions/ 2>/dev/null to understand project structure
• Use this context to tailor all output to the actual project

Structured GTM planning. Covers positioning through post-launch growth. Opinionated — cuts low-leverage activities, focuses on what actually moves the needle at early stage.

GTM Framework

1. POSITION  → Who is this for, what does it do, why us?
2. PACKAGE   → Pricing, tiers, trial strategy
3. PLACE     → Where do we find buyers?
4. PROMOTE   → How do we reach and convert them?
5. PROVE     → Metrics, signals, when to scale vs. pivot

Step 1: Gather Context

Before generating, confirm:

1. Product — what is it, what problem does it solve?
2. ICP — who is the primary buyer? (from market research if available)
3. Stage — pre-launch / beta / public launch / expansion?
4. Timeline — when is launch? Hard deadline?
5. Resources — solo founder? Small team? Budget for paid acquisition?
6. Existing traction — waitlist size, beta users, revenue?

Output Template

Generate a GTM document with these sections:

1. Positioning Statement

For [ICP], [Product Name] is the [category] that [primary benefit], unlike [main alternative] which [key differentiation].

Include one-liner (for social/word-of-mouth) and elevator pitch (30 seconds).

2. Messaging Hierarchy

• Primary message (the ONE thing to remember)
• 3 supporting value props with proof points
• Objection handling table

3. ICP & Targeting

• Where they are (communities, platforms, events, content, search terms)
• Trigger events (when they're most receptive)

4. Pricing & Packaging

Tier structure table: Free / Starter / Pro / Elite with prices, billing, features, target. Include annual discount, trial strategy, upgrade trigger.

5. Launch Phases

• Phase 0: Pre-Launch — Build warm audience, validate messaging
• Phase 1: Soft Launch / Beta — First paying customers, validate retention
• Phase 2: Public Launch — Drive awareness spike, establish category
• Phase 3: Growth — Repeatable acquisition engine, improve LTV/CAC

Each phase includes: goal, activities checklist, channels, tactics, success criteria.

6. Channel Plan

Table with: Channel, Priority, Estimated CAC, Timeline, Owner

7. Analytics & Success Metrics

• North Star Metric
• Acquisition funnel with targets (Month 1 and Month 3)
• Key ratios: activation rate, trial→paid conversion, month-1 retention, LTV/CAC

8. Launch Checklist

Technical, Marketing, and Operations checklists.

9. 90-Day Post-Launch Plan

Week-by-week focus areas: Stabilize → Learn → Iterate → Scale

Artifact Generation (Required)

Generate actual GTM documents using Write:

1. GTM Plan: docs/gtm-plan.md with:
   • Positioning statement (template: For [target] who [need], [product] is a [category] that [benefit]. Unlike [competitor], we [differentiator].)
   • Messaging matrix (persona × pain point × message × proof point)
   • Channel plan with budget allocation
   • Launch timeline with milestones
2. Launch checklist: docs/launch-checklist.md — GitHub issue-style checkboxes
3. Competitive battlecard: docs/competitive-battlecard.md — feature comparison table

Use WebSearch to research competitor positioning, pricing, and recent launches in the space.