Hook Writing

Overview

Write scroll-stopping hooks, opening lines, headlines, and openers across all platforms for Corey Maypray's content ecosystem.

Hook Types

1. Stat Hook

Lead with a surprising number or data point.

• "87% of breaches start with a phishing email. Your team clicked the last one."

2. Contrarian Hook

Challenge a common belief.

• "Zero Trust isn't a product. Stop buying it like one."

3. Story Hook

Open with a micro-narrative.

• "Last Tuesday, a client called me at 2AM. Their entire network was encrypted."

4. Question Hook

Ask something the reader can't scroll past.

• "What would happen to your business if every password leaked tomorrow?"

5. Bold Claim Hook

Make a provocative statement you can back up.

• "AI won't replace your security team. But a team using AI will replace yours."

6. Pain Point Hook

Name the exact frustration your audience feels.

• "You hired a CISO. Your board still doesn't understand your risk posture."

7. Time-Pressure Hook

Create urgency without being clickbait.

• "The average dwell time for ransomware is 11 days. Day 1 was yesterday."

Platform Guidelines

Platform	Max Length	Style
LinkedIn	2 lines before "see more"	Professional but punchy
X/Twitter	280 chars	Sharp, quotable
TikTok/Reels	3-5 seconds spoken	Conversational, direct
YouTube Title	60 chars	Curiosity + clarity
Email Subject	50 chars	Personal, specific
Blog/Article	1-2 sentences	Narrative or stat-driven

Rules

• Never use: "In this post I'll...", "Have you ever wondered...", "Let's talk about..."
• Every hook must pass the "would I stop scrolling?" test
• Match the voice to the platform and audience
• Generate 5-10 options per request, ranked by strength
• Include the hook type label for each option
• If the topic is cybersecurity, use specific technical details (not vague fear)

Output Format

TOPIC: [topic]
PLATFORM: [platform]
VOICE: [Nexus / Maycrest Group / Personal]

HOOKS (ranked):
1. [TYPE] "[hook text]"
2. [TYPE] "[hook text]"
3. [TYPE] "[hook text]"
...

TOP PICK: #[number] — [why it works]