Modern growth hacking: loops + product-led growth + disciplined experimentation, under privacy and deliverability constraints.
Applies modern growth hacking frameworks to design product-led growth loops and disciplined experiments. Use when planning GTM strategy, optimizing activation/retention, or reviewing tactics for compliance and ethics.
/plugin marketplace add ClementWalter/rookie-marketplace/plugin install growth-hacker@rookie-marketplaceThis skill inherits all available tools. When active, it can use any tool Claude has access to.
references/experimentation-playbook.mdModern growth hacking: loops + product-led growth + disciplined experimentation, under privacy and deliverability constraints.
If a "hack" doesn't strengthen a loop or an input metric, it's noise.
Common loops:
| Loop Type | Example |
|---|---|
| Viral | User creates → shares → new users |
| UGC/SEO | User creates content → indexed → new users find |
| Paid | Revenue → reinvest in ads → more revenue |
| Sales | Customer → case study → new leads |
Product itself drives: Acquisition → Activation → Retention → Monetization
| Type | Examples |
|---|---|
| Core | NSM + input metrics |
| Guardrails | Churn, spam rate, refunds, latency, NPS |
Deliverability is gating factor:
If a tactic can't survive being in a postmortem or public doc, don't ship it.
Never:
When proposing growth initiatives:
## Initiative: [Name]
**Loop/Lever**: [Which growth loop or lever this strengthens]
**Hypothesis**: [If we do X, Y metric will improve by Z because...]
**Input Metric**: [What leading indicator we're moving]
**Guardrails**: [Metrics that must not regress]
### Implementation
[Concrete steps]
### Measurement
[How we'll know it worked]
### Kill Criteria
[When to stop if failing]
Before shipping any growth tactic:
See references/ for detailed playbooks.
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