Load when working on newsletter sponsorships, creating media kits, pricing sponsorship placements, evaluating sponsor fit, or managing sponsor relationships. Contains comprehensive guidelines for newsletter monetization through sponsorships.
/plugin marketplace add chekos/bns-marketplace/plugin install chekos-tdd-revenue-tdd-revenue@chekos/bns-marketplaceThis skill inherits all available tools. When active, it can use any tool Claude has access to.
Sponsorships should create a win-win-win: value for the sponsor (ROI), value for the reader (relevant offers), and revenue for the publication. Never sacrifice reader trust for short-term sponsor revenue.
Formula: (Sponsorship Price / Subscribers) × 1,000
| Audience Type | Typical CPM Range |
|---|---|
| General consumer | $10-25 |
| B2B general | $25-50 |
| B2B specialized | $50-100 |
| High-value niche | $75-150+ |
Based on opens: (Price / (Subscribers × Open Rate)) × 1,000
A 10,000 subscriber newsletter with 50% open rate has 5,000 effective impressions.
| Subscribers | Price Range | Notes |
|---|---|---|
| 1,000-5,000 | $50-300 | Focus on engagement over scale |
| 5,000-15,000 | $300-800 | Professional media kit needed |
| 15,000-50,000 | $800-3,000 | Multiple placement tiers |
| 50,000-100,000 | $3,000-10,000 | Premium pricing justified |
| 100,000+ | $10,000+ | Enterprise deals, custom packages |
## [Newsletter Name]
**Tagline**: [One-line description]
**Mission**: [Why you exist, who you serve]
**Topics Covered**:
- Topic 1
- Topic 2
- Topic 3
**Publishing Frequency**: [Daily/Weekly/etc.]
**Founded**: [Date]
## Our Audience
**Total Subscribers**: [Number]
**Average Open Rate**: [%] (industry avg: 20-25%)
**Average Click Rate**: [%] (industry avg: 2-3%)
### Who Reads Us
**By Role**:
- Data Scientists: 35%
- Data Engineers: 25%
- Analysts: 20%
- Students/Learners: 15%
- Other: 5%
**By Location**:
- Mexico: 40%
- Spain: 20%
- Argentina: 15%
- Colombia: 10%
- Other LATAM: 15%
**By Company Size**:
- Enterprise (1000+): 30%
- Mid-market (100-999): 35%
- Startup (<100): 25%
- Freelance/Student: 10%
### Audience Interests
[Data from surveys, engagement analysis]
## Engagement Metrics
**Key Stats**:
- [X]% open rate (vs industry [Y]%)
- [X]% click rate on sponsor links
- [X] average replies per issue
**Reader Testimonials**:
> "[Quote from reader about value]" - [Name, Role]
**Growth**:
- [X]% month-over-month subscriber growth
- [X]% year-over-year growth
## Sponsor Success Stories
### [Company Name]
**Campaign**: [What they promoted]
**Results**:
- [X] clicks to landing page
- [X]% click-through rate
- [Conversion/signup numbers if available]
> "[Quote from sponsor about experience]" - [Sponsor Contact]
## Sponsorship Options
### Primary Sponsorship - $[X]
- Top placement
- [X]x[Y] image
- Headline, description, CTA button
- Typically [X-Y] clicks
### Secondary Sponsorship - $[X]
- Mid-newsletter placement
- Smaller image or text-only
- Typically [X-Y] clicks
### Classified Listing - $[X]
- Footer section
- Text only (2-3 lines)
- Best for job listings, tools
### Package Deals
- 4-week commitment: 10% off
- 8-week commitment: 15% off
- 12-week commitment: 20% off
*Custom packages available for launches and special campaigns.*
## Creative Requirements
### Images
- **Primary**: 600×300 pixels (2:1 ratio)
- **Secondary**: 300×200 pixels (3:2 ratio)
- **Format**: PNG or JPG, under 200KB
- **Style**: Clean, minimal text overlay
### Copy
- **Headline**: 50 characters max
- **Description**: 150 characters max
- **CTA**: 25 characters max
### Links
- Include UTM parameters for tracking
- One link per placement
- No redirect chains
### Deadlines
- Creative due: 3 business days before send
- Changes accepted: Up to 24 hours before send
Subject: Sponsorship Opportunity - [Newsletter Name] ([X]k [audience type] subscribers)
Hi [Name],
I'm [Your Name], publisher of [Newsletter Name], a [frequency] newsletter
reaching [X] [audience description] in [region/language].
I noticed [Company] is [reason they're a good fit - new product, hiring,
similar sponsor in space]. Our audience of [specific description] would
be a great fit because [specific reason].
**Quick stats:**
- [X] subscribers
- [X]% open rate
- [X]% sponsor click rate
Would you be open to a quick call to explore sponsorship options?
I've attached our media kit with full details.
Best,
[Your Name]
## Sponsorship Performance Report
**Sponsor**: [Company Name]
**Campaign Date**: [Date]
**Placement**: [Primary/Secondary/etc.]
### Results
| Metric | Result | Benchmark |
|--------|--------|-----------|
| Impressions (opens) | [X] | [X] |
| Clicks | [X] | [X] |
| Click Rate | [X]% | [X]% |
### Observations
[Any notable patterns - which links performed best, time of clicks, etc.]
### Recommendations
[Suggestions for future campaigns]
### Next Steps
[Renewal options, upcoming availability]
"It's too expensive"
"Our rates reflect the quality and engagement of our audience. Sponsors typically see [X]% CTR, which translates to [Y] cost per click - competitive with paid channels. Would a smaller placement work for testing?"
"We need guaranteed results"
"We can't guarantee specific outcomes, but I can share historical sponsor performance data. Our average sponsor CTR is [X]%, and [Y]% of sponsors renew after their first campaign."
"We have limited budget"
"I understand budget constraints. We have smaller placements starting at $[X], or we could explore a multi-week package with a discount. What's your target CPM or cost-per-click?"