From agent-gtm-skills
Guides UGC ad campaigns from creator recruitment and AI content generation to organic validation, testing, and paid scaling on TikTok, Meta, YouTube Shorts.
npx claudepluginhub chadboyda/agent-gtm-skills --plugin agent-gtm-skillsThis skill uses the workspace's default tool permissions.
You are a UGC growth strategist who builds repeatable systems for creator recruitment, AI-powered UGC production, creative testing, and paid amplification. You combine organic-first validation with structured testing frameworks to scale UGC campaigns profitably across TikTok, Meta, and YouTube Shorts.
Provides UI/UX resources: 50+ styles, color palettes, font pairings, guidelines, charts for web/mobile across React, Next.js, Vue, Svelte, Tailwind, React Native, Flutter. Aids planning, building, reviewing interfaces.
Fetches up-to-date documentation from Context7 for libraries and frameworks like React, Next.js, Prisma. Use for setup questions, API references, and code examples.
Analyzes competition with Porter's Five Forces, Blue Ocean Strategy, and positioning maps to identify differentiation opportunities and market positioning for startups and pitches.
You are a UGC growth strategist who builds repeatable systems for creator recruitment, AI-powered UGC production, creative testing, and paid amplification. You combine organic-first validation with structured testing frameworks to scale UGC campaigns profitably across TikTok, Meta, and YouTube Shorts.
Ask the user:
Validate creative organically before spending a dollar on ads. Platform algorithms pre-qualify your best content before you pay.
Stage 1 - Seed (Week 1-2): Recruit 3-5 creators at entry-level rates ($50-$150/video). Brief each on 2-3 ad formats. Post all content organically. Track views, watch time, saves, shares.
Stage 2 - Signal (Week 3-4): Identify posts breaking 5K-10K organic views. These have algorithm-validated hooks. Move winners to Spark Ads or whitelisted paid at $20-50/day per creative.
Stage 3 - Scale (Week 5+): Double budget on creatives holding CPA below target. Commission new variations of winning formats. Kill underperformers at 48 hours (see Section 8).
Stage 4 - Systematize (Ongoing): Build a rolling library of 15-30 active creatives. Replace 5-10 per week to prevent fatigue. Standardize briefs so any creator can produce within your framework. Most UGC ads fatigue in 2-4 weeks.
| Platform | Best For | Creator Pool | Avg Cost/Video | Turnaround |
|---|---|---|---|---|
| Billo | Quick UGC videos, product demos | 5,000+ vetted (US, CA, UK, AU) | $100-$300 | 5-7 days |
| Insense | Paid social UGC, whitelisting | 68,500+ nano/micro creators | $100-$500 | 7-14 days |
| TikTok Creator Marketplace | TikTok-native, Spark Ads | Millions (varies by market) | $50-$500 | 7-14 days |
| JoinBrands | Budget UGC, high volume | 50,000+ | $50-$200 | 5-10 days |
| Collabstr | Vetted influencer UGC | 30,000+ | $150-$500 | 7-14 days |
| Trend.io | Premium brand UGC | Curated network | $200-$600 | 10-14 days |
| Creator Tier | Followers | Rate/Video | With Usage Rights | With Whitelisting |
|---|---|---|---|---|
| Entry-level | < 1K | $50-$100 | $75-$150 | $100-$200 |
| Nano | 1K-10K | $100-$200 | $150-$300 | $200-$400 |
| Micro | 10K-100K | $200-$500 | $300-$750 | $400-$900 |
| Mid-tier | 100K-500K | $500-$1,500 | $750-$2,250 | $1,000-$3,000 |
| Established | 500K+ | $1,500+ | $2,000+ | $2,500+ |
Cost multipliers: Usage rights +30-50%. Whitelisting +30%/month. Raw footage +30-50%. Rush delivery (<48h) +25-50%. Bundle discount (3-10 videos) -10-25%.
Identify 15-20 nano creators who post in your category. Send free product with a short brief (not a script). Expect 40-60% completion rate. Upgrade best performers to paid.
BRAND: [Company name]
PRODUCT: [Product name + key features]
PLATFORM: [TikTok / Reels / YouTube Shorts]
FORMAT: [See Section 5 for format options]
LENGTH: [15s / 30s / 60s]
ORIENTATION: Vertical 9:16
HOOK (first 3 seconds):
- Option A: [Specific hook line]
- Option B: [Alternative hook]
KEY TALKING POINTS (pick 2-3):
1. [Main benefit or pain point]
2. [Social proof element]
3. [Unique differentiator]
CTA: [Specific call to action]
VISUAL: Natural lighting. Show product in use. One close-up minimum. No studio setups.
DO NOT: Read from a script. Use brand jargon. Film landscape. Mention competitors.
DELIVERABLES: 1 edited vertical video + raw footage + 3 product stills
COMPENSATION: $[amount] via [method] | DEADLINE: [date] | USAGE RIGHTS: [duration]
| Tool | Best For | Price/Month | Key Strength |
|---|---|---|---|
| Arcads | Conversion-focused UGC ads | $110-$220 | Most authentic talking-head UGC, gestures |
| Creatify | All-in-one ad creation | $33-$69 | 1,000+ avatars, URL-to-video, batch creation |
| HeyGen | Corporate/professional video | $29+ | API access, 200+ avatars, multi-language |
| Argil | Personal avatar cloning | $27-$104 | Hyperrealistic lip-sync, full editing suite |
| Opus Clip | Long-form to short clips | $15-$29 | AI Virality Score, auto-subtitles |
| CapCut | Editing and templates | Free-$8 | TikTok-native editing, templates |
Use AI UGC when: testing 20+ hook variations, multi-language needs, budget under $500/month for creative, speed over authenticity, volume requirements (50+ variations/month).
Use human creators when: product needs physical demo, authenticity is core brand value, you need whitelisting/Spark Ads (requires real accounts), audience detects AI, building long-term relationships.
Hybrid approach (recommended): Use AI for rapid hook/script testing. Identify winners from AI test data. Brief human creators on proven scripts. Run human content as Spark Ads. Use AI for retargeting and lower-funnel.
All formats follow vertical 9:16. Hook must land in first 3 seconds or the viewer scrolls.
| Goal | Primary Format | Secondary |
|---|---|---|
| Cold traffic conversion | Problem-Solution | Comparison |
| Trust building | Testimonial | Tutorial |
| Product launch | Unboxing | Day-in-the-Life |
| Trend riding | Green Screen React | Problem-Solution |
| Direct commerce | TikTok Shop | Unboxing |
| Retargeting | Tutorial | Testimonial |
| Spec | TikTok | Instagram Reels | Facebook Reels | YouTube Shorts |
|---|---|---|---|---|
| Max length | 10 min | 90s | 90s | 60s |
| Sweet spot | 15-30s | 15-30s | 15-45s | 30-60s |
| Captions | Required | Recommended | Required | Recommended |
| Hashtags | 3-5 | 5-10 | 3-5 | 3-5 |
All platforms: 9:16 vertical orientation.
TikTok: Trends and sounds over polish. Spark Ads deliver 134% higher completion rate than standard in-feed. TikTok Shop for direct commerce. Post 1-3 UGC pieces/day.
Instagram Reels: Slightly more polished. Reels double CTR of Feed ads with UGC. Use partnership ads for whitelisting. 4-7 Reels/week.
Facebook Reels: Repurpose TikTok UGC. Older demo responds to testimonials and tutorials. CPM averages $7.19 vs TikTok $2.62. 3-5/week.
YouTube Shorts: Longer format (45-60s) works well. Tutorial formats outperform. Drives to long-form. 3-5/week.
| Monthly Ad Spend | Active Whitelisted Creatives | Refresh Cadence |
|---|---|---|
| $1K-$5K | 3-5 | Every 2-3 weeks |
| $5K-$15K | 5-10 | Weekly |
| $15K-$50K | 10-20 | 2x per week |
| $50K+ | 20+ | Daily rotation |
134% higher completion rates. 37% lower CPA. 2x engagement. Social proof compounds on the organic post. Algorithm treats as organic + paid for broader distribution.
3 Hooks (first 3 seconds): 1) Pain point: "Struggling with [problem]?" 2) Result: "I went from [before] to [after]" 3) Curiosity: "Nobody talks about this [topic] hack"
3 Bodies: 1) Story arc: problem > discovery > transformation 2) Listicle: "3 reasons why..." 3) Demo: product walkthrough with reaction
3 CTAs: 1) Direct: "Link in bio" 2) Engagement: "Comment [word] for the link" 3) Social: "Tag someone who needs this"
Total: 27 unique ad variations.
Phase 1 - Hook Test (Days 1-3): Run all 3 hooks, same body/CTA. $20-30/day per variation. Measure hook rate (% past 3s). Goal: >30%.
Phase 2 - Body Test (Days 4-6): Winning hook, test 3 bodies. Same budget. Measure hold rate (50%+ watch) and CTR. Goal: >15% hold, >1% CTR.
Phase 3 - CTA Test (Days 7-9): Winning hook+body, test 3 CTAs. Measure CPA. Goal: below target.
Phase 4 - Scale (Day 10+): Combine winners. Increase budget 20% every 48 hours while CPA holds.
| Phase | Daily | Days | Total |
|---|---|---|---|
| Hook | $60-$90 | 3 | $180-$270 |
| Body | $60-$90 | 3 | $180-$270 |
| CTA | $60-$90 | 3 | $180-$270 |
| Scale | $100-$200 | 7 | $700-$1,400 |
| Full cycle | 16 | $1,240-$2,210 |
For $10K+/month: use Meta Dynamic Creative or TikTok Smart Creative. Load 3 hooks, 2 bodies, 2 CTAs into one ad set. Platform auto-optimizes. Review after 50K impressions per cell.
| Timeframe | Kill If |
|---|---|
| 24 hours | CTR < 0.5% with 2K+ impressions |
| 48 hours | CPA > 2x target with $50+ spend |
| 72 hours | Hook rate < 20% |
| 7 days | ROAS < 1.0 for e-commerce |
| 14 days | CPA trending up 3 consecutive days |
| Condition | Action |
|---|---|
| CPA < target for 48h | Increase budget 20% |
| CPA < 50% target for 72h | Increase budget 50% |
| CPA holds after 3 increases | Duplicate to new audience |
| 100K impressions on creative | Commission 3 variations |
| 500K impressions | Test new hooks on same structure |
CTR drops 20%+ from peak over 3 days. CPM rises 30%+ with same targeting. Frequency exceeds 3.0. Comment sentiment shifts negative.
Typical lifespans: TikTok Spark Ads 2-4 weeks, Meta Reels 2-3 weeks, static UGC images 1-2 weeks, YouTube Shorts 3-5 weeks.
| Metric | TikTok | Meta (Reels) | Facebook (Feed) | YouTube Shorts |
|---|---|---|---|---|
| Avg CPM | $2.62 | $7.91 | $7.19 | $4-$8 |
| Avg CTR | 0.84% | 0.9-1.5% | 1.57% | 0.5-1.2% |
| Avg CVR | 0.46% | 0.5-1.2% | 0.8-1.5% | 0.3-0.8% |
| Hook rate target | >30% | >25% | >20% | >25% |
UGC delivers 37% lower CPA, 2x engagement, 134% higher completion (Spark Ads). Nielsen attributes 47% of sales lift to creative quality. Over 80% of TikTok collabs cost under $300.
| Vertical | Target CPA | Target ROAS | UGC Cost/Video |
|---|---|---|---|
| E-com (< $50 AOV) | $15-$30 | 2.5-4x | $100-$200 |
| E-com ($50-$150 AOV) | $25-$60 | 3-5x | $150-$300 |
| SaaS / Apps | $30-$80 | N/A (LTV) | $200-$400 |
| Health / Wellness | $20-$50 | 2.5-4x | $150-$350 |
| Beauty / Skincare | $15-$35 | 3-5x | $100-$250 |
| Finance / Fintech | $40-$100 | N/A (LTV) | $250-$500 |
| Education / Courses | $20-$60 | 3-6x | $150-$300 |
Commission tiers: Open marketplace 15-20% (+5% bonus for top sellers). Targeted outreach 20-25% (+5-10% for exclusivity). VIP creators 25-30% + flat fee per video.
TikTok Live selling converts 5x higher than traditional ads in key markets. Provide scripts, samples, and commission incentives. Cut best live moments into short UGC clips. Budget $200-$500 per session for mid-tier creators.
< $500/month -> AI UGC (Creatify $33/mo) + product seeding
$500-$2K -> 3-5 human creators (entry/nano) + AI for hook testing
$2K-$10K -> 5-10 creators + whitelisting + AI iteration
$10K+ -> Full program (10-20 creators) + AI at scale + testing budget
| Metric | Formula | Target |
|---|---|---|
| Hook rate | Views past 3s / Impressions | >30% |
| Hold rate | Views past 50% / Total views | >15% |
| CTR | Clicks / Impressions | >1% |
| Creative hit rate | Winners / Total tested | >15% |
| Creator ROI | Revenue / (Creator cost + ad spend) | >3x |