diagram-design

Diagram Design

Create visual diagrams as self-contained HTML files with inline SVG and CSS, following an opinionated editorial design system.

Fourteen diagram types. One shared design system, complexity budget, and taste gate. Type-specific conventions live in references/ and are loaded only when you pick a type.

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0. First-time setup — style guide gate

Before generating your first diagram in a new project, verify the style guide has been customized.

Open references/style-guide.md and check the default tokens. If they're still the shipped defaults (paper #faf7f2, ink #1c1917, accent #b5523a rust), pause and ask the user:

"This is your first Schematic in this project. The style guide is still at the default (neutral stone + rust). Do you want to customize it to match your brand first? Options: (a) run onboarding — I'll pull colors and fonts from your website, (b) paste your tokens manually, (c) proceed with the default for now."

Then branch:

• (a) → follow references/onboarding.md to fetch the site, extract palette + fonts, propose a diff, and write style-guide.md.
• (b) → accept the user's tokens and write them into style-guide.md under a new "Custom tokens" section.
• (c) → proceed; optionally remind the user they can run onboarding later.

Once the style guide has been customized (or the user explicitly opted for default), skip this gate on subsequent runs. A simple way to detect customization: if the accent value in style-guide.md differs from #b5523a, assume custom.

Don't silently ship default-skinned diagrams into a branded project — that's the failure mode this gate exists to prevent.

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1. Philosophy

The highest-quality move is usually deletion.

From .impeccable.md: "Confident restraint. Earn every element. One color accent, two families, a small spacing vocabulary. If removing it wouldn't hurt the page, remove it."

Applied to schematics:

• Every node represents a distinct idea. Two nodes that always travel together are one node.
• Every connection carries information. If the relationship is obvious from layout, remove the line.
• Coral is editorial, not a flag. 1–2 focal nodes per diagram. Using it on 5 nodes erases the signal.
• The schematic isn't done when everything is added. It's done when nothing can be removed.

Target density: 4/10. Enough to be technically complete. Not so dense it needs a guide. Above 9 nodes, it's probably two diagrams.

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2. When to Use

Use for any of the 14 diagram types (§3) when a reader will learn more from a visual than from prose, a table, or a bulleted list.

Don't use for:

• Quick unicode diagrams → use wiretext.
• Lists of things → table or bullets.
• Simple before/after → table.
• One-shape "diagrams" → just write the sentence.

Before drawing, ask: Would the reader learn more from this than from a well-written paragraph? If no, don't draw.

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3. Diagram Types

Selection guide

If you're showing…	Use	Reference
Components + connections in a system	Architecture	type-architecture.md
Decision logic with branches	Flowchart	type-flowchart.md
Time-ordered messages between actors	Sequence	type-sequence.md
States + transitions + guards	State machine	type-state.md
Entities + fields + relationships	ER / data model	type-er.md
Events positioned in time	Timeline	type-timeline.md
Cross-functional process with handoffs	Swimlane	type-swimlane.md
Two-axis positioning / prioritization	Quadrant	type-quadrant.md
Hierarchy through containment / scope	Nested	type-nested.md
Parent → children relationships	Tree	type-tree.md
Human/agent/team ownership, reporting, routing, escalation	Org chart	type-org-chart.md
Stacked abstraction levels	Layer stack	type-layers.md
Overlap between sets	Venn	type-venn.md
Ranked hierarchy or conversion drop-off	Pyramid / funnel	type-pyramid.md

Rules of thumb:

• If a 3-column table communicates the same thing, pick the table.
• If you're combining two types, pick the dominant axis — don't hybridize grammars.
• If you're past the complexity budget (§7), split into an overview + detail.

Always load the relevant references/type-*.md before drawing — it contains layout conventions, anti-patterns, and example files for that type.

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4. Universal Anti-patterns

These mark "AI slop" schematics of any type:

Anti-pattern	Why it fails
Dark mode + cyan/purple glow	Looks "technical" without design decisions
JetBrains Mono as blanket "dev" font	Mono is for technical content — ports, commands, URLs. Names go in Geist sans.
Identical boxes for every node	Erases hierarchy
Legend floating inside the diagram area	Collides with nodes
Arrow labels with no masking rect	Bleeds through the line
Vertical writing-mode text on arrows	Unreadable
3 equal-width summary cards as default	Generic grid — vary widths
Shadow on any element	Shadows are out. Borders are in.
rounded-2xl on boxes	Max radius 6–10px or none
Coral on every "important" node	Coral is 1–2 editorial accents, not a signaling system

Type-specific anti-patterns live in each references/type-*.md.

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5. Design System

The design system is skinnable. All colors, typography, and tokens live in a single source of truth — references/style-guide.md. This file describes semantic roles (paper, ink, muted, accent, link, …). The default skin is a cool editorial palette (white-smoke paper, jet-black ink, atomic-tangerine accent, blue-slate muted, silver hairlines); to apply your own brand, either edit style-guide.md directly or run the URL-based flow described in references/onboarding.md.

When specs below or in type references mention "ink", "accent", "muted", etc., look up the current hex value in style-guide.md.

Semantic roles (at a glance)

Role	Purpose
paper, paper-2	Page bg and container bg
ink	Primary text / stroke
muted, soft	Secondary text, default arrows, sublabels
rule, rule-solid	Hairline borders
accent, accent-tint	1–2 focal elements per diagram
link	HTTP/API calls, external arrows

Focal rule: accent goes on 1–2 elements max. Everything else is ink / muted / soft. If you're tempted to accent 4 things, you haven't decided what's focal yet.

Node type → treatment

Type	Fill	Stroke
Focal (1–2 max)	accent-tint	accent
Backend / API / Step	white	ink
Store / State	ink @ 0.05	muted
External / Cloud	ink @ 0.03	ink @ 0.30
Input / User	muted @ 0.10	soft
Optional / Async	ink @ 0.02	ink @ 0.20 dashed 4,3
Security / Boundary	accent @ 0.05	accent @ 0.50 dashed 4,4

Typography (summary — full spec in style-guide.md)

• Title — Instrument Serif, 1.75rem, 400 — H1 only
• Node name — Geist (sans), 12px, 600 — human-readable labels
• Sublabel — Geist Mono, 9px — ports, URLs, field types
• Eyebrow / tag — Geist Mono, 7–8px, uppercase, tracked — type tags, axis labels
• Arrow label — Geist Mono, 8px — annotation on arrows
• Editorial aside — Instrument Serif italic, 14px — callouts only

Mono is for technical content. Names are Geist sans. Page title is Instrument Serif. Italic Instrument Serif is reserved for annotation callouts. Never JetBrains Mono as a blanket "dev" font.

<link href="https://fonts.googleapis.com/css2?family=Instrument+Serif:ital@0;1&family=Geist:wght@400;500;600&family=Geist+Mono:wght@400;500;600&display=swap" rel="stylesheet">

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6. Core SVG Primitives

Universal building blocks. Type-specialized primitives (lifeline, activation bar, region) live in the relevant references/type-*.md. Optional primitives:

• Editorial callouts → primitive-annotation.md
• Hand-drawn variant → primitive-sketchy.md

Background

Default: clean paper, no dot pattern. Single <rect> filled with paper. Don't wrap the diagram in a secondary container background — the diagram sits directly on the page.

<rect width="100%" height="100%" fill="#f5f5f5"/>

Optional: dotted paper variant. When a long-form editorial diagram benefits from textured ground (essays, hero diagrams on a dedicated page), opt in by adding the dots pattern and a second rect:

<defs>
  <pattern id="dots" width="22" height="22" patternUnits="userSpaceOnUse">
    <circle cx="1" cy="1" r="0.9" fill="rgba(45,49,66,0.10)"/>
  </pattern>
</defs>
<rect width="100%" height="100%" fill="#f5f5f5"/>
<rect width="100%" height="100%" fill="url(#dots)" opacity="0.6"/>

Don't use the dot pattern when the diagram sits inside a product page, slide, or card — the texture compounds with surrounding chrome and reads as noise.

Arrow markers (define all three, always)

<marker id="arrow" markerWidth="8" markerHeight="6" refX="7" refY="3" orient="auto">
  <polygon points="0 0, 8 3, 0 6" fill="#4f5d75"/>
</marker>
<marker id="arrow-accent" markerWidth="8" markerHeight="6" refX="7" refY="3" orient="auto">
  <polygon points="0 0, 8 3, 0 6" fill="#eb6c36"/>
</marker>
<marker id="arrow-link" markerWidth="8" markerHeight="6" refX="7" refY="3" orient="auto">
  <polygon points="0 0, 8 3, 0 6" fill="#2e5aa8"/>
</marker>

Arrow	Stroke	When
Default	muted #4f5d75	Internal, generic
Accent	coral #eb6c36	Primary / highlighted / headline
Link-blue	#2e5aa8	HTTP/API calls, external systems
Dashed	stroke-dasharray="5,4" + any color	Optional, passive, return, async

Draw arrows before boxes so z-order puts lines behind nodes.

Node box — full pattern

<!-- 1. Opaque paper mask — prevents arrows bleeding through transparent fills -->
<rect x="X" y="Y" width="W" height="H" rx="6" fill="#f5f5f5"/>
<!-- 2. Styled box -->
<rect x="X" y="Y" width="W" height="H" rx="6" fill="FILL" stroke="STROKE" stroke-width="1"/>
<!-- 3. Rectangular type tag (rx=2, NOT a pill) -->
<rect x="X+8" y="Y+6" width="28" height="12" rx="2" fill="transparent" stroke="STROKE@0.40" stroke-width="0.8"/>
<text x="X+22" y="Y+15" fill="STROKE@0.8" font-size="7" font-family="'Geist Mono', monospace"
      text-anchor="middle" letter-spacing="0.08em">API</text>
<!-- 4. Node name (Geist sans — human-readable) -->
<text x="CX" y="CY+2" fill="#2d3142" font-size="12" font-weight="600"
      font-family="'Geist', sans-serif" text-anchor="middle">Node Name</text>
<!-- 5. Technical sublabel (Geist Mono) -->
<text x="CX" y="CY+18" fill="#4f5d75" font-size="9"
      font-family="'Geist Mono', monospace" text-anchor="middle">tech:port</text>

Arrow labels — always mask

Every arrow label needs an opaque rect behind it. Without one it bleeds through the line.

<rect x="MID_X-18" y="ARROW_Y-12" width="36" height="12" rx="2" fill="#f5f5f5"/>
<text x="MID_X" y="ARROW_Y-3" fill="#7a8399" font-size="8"
      font-family="'Geist Mono', monospace" text-anchor="middle" letter-spacing="0.06em">WRITE</text>

Rules: ≤14 characters, all-caps, centered on segment midpoint, 8–10px above line. Never writing-mode vertical.

Legend — horizontal strip at the bottom

Never put the legend inside the diagram area. Place as a horizontal strip after all nodes, with a hairline separator:

<line x1="30" y1="LEGEND_Y-8" x2="VIEWBOX_W-30" y2="LEGEND_Y-8"
      stroke="rgba(45,49,66,0.10)" stroke-width="0.8"/>
<text x="30" y="LEGEND_Y+8" fill="#4f5d75" font-size="8" font-family="'Geist Mono', monospace"
      letter-spacing="0.14em">LEGEND</text>
<!-- Items — horizontal row, ~160px apart -->

Expand SVG viewBox height by ~60px.

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7. Layout & Spacing

4px grid

All values — font sizes, padding, node dimensions, gaps, x/y coords — divisible by 4. Non-negotiable.

Category	Allowed values
Font sizes	8, 12, 16, 20, 24, 28, 32, 40
Node width / height	80, 96, 112, 120, 128, 140, 144, 160, 180, 200, 240, 320
x / y coordinates	multiples of 4
Gap between nodes	20, 24, 32, 40, 48
Padding inside boxes	8, 12, 16
Border radius	4, 6, 8

Exempt: stroke widths (0.8, 1, 1.2), opacity values, and the 22×22 dot-pattern.

Quick check: if a coordinate ends in 1, 2, 3, 5, 6, 7, 9 — fix it.

Complexity budget (per diagram)

Limit	Rule
Max nodes	9
Max arrows / transitions	12
Max coral elements	2
Max lifelines (sequence)	5
Max lanes (swimlane)	5
Max items (quadrant)	12
Max entities (ER)	8
Max nesting levels (nested)	6
Max tree depth	4
Max org chart depth	4
Max org chart nodes	12
Max layers (layer stack)	6
Max circles (venn)	3
Max layers (pyramid)	6
Max annotation callouts	2

If you exceed, split into two diagrams (overview + detail).

Page layout

1. Header — eyebrow (Geist Mono), title (Instrument Serif), optional subtitle (Geist muted).
2. Diagram container — default: clean, borderless, no background — the SVG sits directly on the page paper. Optional framed variant (for card-heavy layouts or hero placements): paper-2 bg + 1px rule border + 8px radius + 1.5rem padding + overflow-x: auto.
3. Summary cards — 2–3 col grid with varied widths (e.g., 1.1fr 1fr 0.9fr).
4. Footer — colophon in Geist Mono, muted, hairline top border.

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8. Summary Card Pattern

Don't use 3 identical generic cards. Vary the treatment:

<div class="card">
  <p class="eyebrow">SECTION LABEL</p>
  <div class="card-header">
    <span class="card-dot coral"></span>
    <h3>Card Title</h3>
  </div>
  <ul><li>Item</li></ul>
</div>

Rules:

• background: #ffffff (not paper — slight lift without shadow)
• border: 1px solid rgba(45,49,66,0.12)
• border-radius: 6px, padding: 1.25rem
• No box-shadow
• Card dots: 7px, border-radius: 50% — ink / muted / coral / link / soft variants

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9. Pre-Output Checklist (Taste Gate)

Run before producing any diagram.

Type fit:

• Right type for what I'm showing? (§3 selection guide)
• Would a table / paragraph do the same job? (If yes — don't draw.)
• Loaded the matching references/type-*.md?

Remove test:

• Can I remove any node? (Would a reader still understand?)
• Can I merge any two nodes? (Do they always travel together?)
• Can I remove any arrow? (Is the relationship obvious from layout?)
• Can I remove any label? (Does color or shape already signal it?)

Signal:

• Coral used on ≤2 elements? If more, which actually deserve focal status?
• Legend covers every type used — and nothing extra?
• Within the type's complexity budget (§7)?

Technical:

• Arrows drawn before boxes?
• Every arrow label has an opaque fill="#f5f5f5" rect behind it?
• Legend is a horizontal bottom strip, not floating?
• No vertical writing-mode text?
• viewBox expanded for the legend strip (~60px)?
• Every font size, coord, width, height, gap divisible by 4?

Typography:

• Human-readable names in Geist sans, not Geist Mono?
• Technical sublabels (ports, commands, URLs) in Geist Mono?
• Page title in Instrument Serif?
• Annotation callouts (if any) in italic Instrument Serif? (see primitive-annotation.md)
• No JetBrains Mono anywhere?

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10. Templates & Variants

Every diagram ships in three variants (see assets/):

Variant	File pattern	When to use
Minimal light (default)	template.html, example-<type>.html	Screenshot-ready. Diagram + title. Warm paper.
Minimal dark	template-dark.html, example-<type>-dark.html	Dark mode sites, slides, high-contrast posts.
Full editorial	template-full.html, example-<type>-full.html	Long-form posts where the diagram is the hero.
Consultant special (quadrant only)	example-quadrant-consultant.html	BCG/McKinsey-style 2×2 scenario matrix. Clinical sans-serif, white bg, bold blue double-ended axes, named scenario cells. See type-quadrant.md.

Sketchy variant (optional, applied to any of the above) — see primitive-sketchy.md. SVG turbulence filter wobbles strokes for a hand-drawn feel. Good for essays, not for technical docs.

To create a new diagram

1. Copy the variant closest to what you want (template.html for minimal, template-full.html for cards).
2. Load the matching references/type-<name>.md for layout conventions.
3. Replace the eyebrow, h1, and SVG body.
4. Run the §9 taste gate.

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11. Output

Always produce a single self-contained .html file:

• Embedded CSS (no external except Google Fonts)
• Inline SVG (no external images)
• No JavaScript required

Renders correctly in any modern browser.