Activate for The Side System™ LinkedIn content: thought leadership posts, diagnostic insight posts, framework education, proof-of-work case fragments, and content calendar planning. LinkedIn is TSS's primary acquisition channel — every post must demonstrate thinking, not promote the brand.
From brand-bond-osnpx claudepluginhub brandbondco/brand-bond-os --plugin brand-bond-osThis skill uses the workspace's default tool permissions.
Guides Next.js Cache Components and Partial Prerendering (PPR) with cacheComponents enabled. Implements 'use cache', cacheLife(), cacheTag(), revalidateTag(), static/dynamic optimization, and cache debugging.
Migrates code, prompts, and API calls from Claude Sonnet 4.0/4.5 or Opus 4.1 to Opus 4.5, updating model strings on Anthropic, AWS, GCP, Azure platforms.
Details PluginEval's skill quality evaluation: 3 layers (static, LLM judge), 10 dimensions, rubrics, formulas, anti-patterns, badges. Use to interpret scores, improve triggering, calibrate thresholds.
LinkedIn is not a broadcast channel. It's a trust-building system.
When a prospect finally reaches out, they already trust the judgment. The sale is halfway done before the first conversation.
| Pillar | Purpose | When to use |
|---|---|---|
| Diagnostic Insight | Reveals a pattern most companies miss | 3× per week — default post type |
| Framework Education | Explains 5S methodology through real scenarios | 1× per week |
| Proof of Work | Anonymized case fragments — problem, fix, result | 1× per week |
This is the core post type. It demonstrates side:sight thinking in public.
Line 1: Counterintuitive observation or uncomfortable truth
Line 2–4: The pattern behind it — 2–3 short lines
Line 5–7: What companies get wrong — 2–3 short lines
Line 8: The reframe — what actually works
(Optional) Soft invitation — question or next step
Example:
Most companies don't have a strategy problem. They have a system problem.
The strategy is usually fine. The market is there. The team exists. But nobody built the infrastructure to execute.
Strategy without system is just a document. Documents don't scale. Systems do.
Opening line rules:
Explains one concept from the 5S methodology through a real-world lens.
Line 1: Name the concept or phase (not the jargon, the meaning)
Lines 2–4: What it is in plain language
Lines 5–7: What breaks when companies skip it
Lines 8–10: One concrete example (anonymized)
Line 11: The principle, restated simply
Example opening:
side:sight is the 48 hours that determines the next 6 months.
Most consultants skip it. They come in, ask the team what's wrong, and start building what they were told.
The problem: what teams say is wrong is almost never the actual problem. The symptom is described. The root cause is invisible.
Anonymized case fragment. Problem → diagnosis → fix → result.
Opening: "A [sector + size] company came to us..."
The problem: What they said was wrong
What we found: What was actually wrong (different)
What we built: One specific output (named)
The result: Measurable or state-change
The principle: What this proves
Rules:
| Principle | Application |
|---|---|
| Authoritative, not academic | Short paragraphs, real examples, no jargon |
| Insight, not opinion | Ground every claim in pattern or observation |
| Specific, not vague | "A 12-person team" not "a small company" |
| Dry, not entertaining | No hooks, no manufactured tension |
| Honest, not humble | Don't soften real findings to seem modest |
Never on LinkedIn:
(All standard TSS vocabulary rules apply, plus:)
thought leader · disruptor · visionary · scaling fast · crushing it
10x · hustle · grind · game-changer · moving the needle
content creator · building in public · authentically
| Day | Type | Angle |
|---|---|---|
| Monday | Diagnostic Insight | Opens the week with a sharp pattern observation |
| Wednesday | Framework Education | One 5S concept explained |
| Thursday | Diagnostic Insight | Same pattern, different angle or industry |
| Friday | Proof of Work | Closes the week with evidence |
Before every post:
LinkedIn posts can feed:
LinkedIn posts cannot be:
| After tss-post | Next |
|---|---|
| Post ready, visual needed | → bb-brand-identity or bb-visual-production |
| Post expands into a longer piece | → tss-deck (methodology document) |
| Post cycle needs strategy review | → tss-strategist |