Activate for any The Side System™ copy production: website hero, CTAs, about, services, email, pitch copy, and microcopy. Enforces strict TSS tone of voice rules. Always problem-first, declarative, active voice. Also activates for copy review — checking existing content against TSS brand standards.
From brand-bond-osnpx claudepluginhub brandbondco/brand-bond-os --plugin brand-bond-osThis skill uses the workspace's default tool permissions.
Guides Next.js Cache Components and Partial Prerendering (PPR) with cacheComponents enabled. Implements 'use cache', cacheLife(), cacheTag(), revalidateTag(), static/dynamic optimization, and cache debugging.
Migrates code, prompts, and API calls from Claude Sonnet 4.0/4.5 or Opus 4.1 to Opus 4.5, updating model strings on Anthropic, AWS, GCP, Azure platforms.
Details PluginEval's skill quality evaluation: 3 layers (static, LLM judge), 10 dimensions, rubrics, formulas, anti-patterns, badges. Use to interpret scores, improve triggering, calibrate thresholds.
Every word earns its place or it's cut.
The Side System™ copy is not marketing. It's a diagnosis in plain language. Every piece of copy states a problem, earns trust, and asks for one action.
Run this check:
| Question | If unclear |
|---|---|
| What is the reader's real problem? | Don't write until this is named |
| What should they believe after reading this? | One belief per piece |
| What is the single action they should take? | One CTA, not three |
| Which platform is this for? | Tone calibration changes by channel |
Run every draft through this before delivering:
Must use (when appropriate):
embed · diagnose · fix · build · stay · scale · structure · layer
system · execution · precise · honest · relentless · real · partner · risk
Hard block — never use:
revolutionize · disrupt · unlock · empower · journey · synergy
game-changer · next-gen · seamless · world-class · cutting-edge
leverage · ecosystem · holistic · innovative · passionate · excited
thrilled · best-in-class · end-to-end · value-add · solutions
Structure:
Line 1: Insight — what's invisible in the world (problem layer)
Line 2: Consequence — what that costs companies
Line 3: Position — what The Side System™ does about it
Approved hero:
Most companies don't fail because their idea is wrong. They fail because the system around it isn't built to hold it. The Side System™ builds that system — from the inside.
Rules:
| Context | CTA |
|---|---|
| Primary / hero | Tell us what's broken. |
| Secondary / explore | See how it works. |
| Case study | Read the diagnosis. |
| Contact | Start with a conversation. |
Never:
Get started · Learn more · Let's connect · Book a call · Schedule a demo
Format:
Short declarative headline (the point, not the label)
↓
2–3 sentences: what it is, who it's for, what it produces
↓
Evidence line (number, output, or state change)
Example:
We don't advise. We build. The Side System™ embeds inside your structure, diagnoses what's blocking growth, and builds the system to fix it. We stay until it stands on its own. Our engagements run from 6-week setups to ongoing partnerships.
Opening: The problem, in their language (not our pitch)
Body: What we found, what we'd build, what they'd get
Close: One specific next step
Never open a proposal with:
Always open with:
| Moment | Opening |
|---|---|
| Cold outreach | One pattern we noticed in [sector]: |
| Follow-up | One open question from our last conversation: |
| Proposal follow-up | The proposal is attached. One note before you read it: |
| Check-in | [Company name] — where does this stand? |
Never: "Hope this finds you well" / "Just checking in" / "Circling back"
| State | Copy |
|---|---|
| Error | Something failed. Let's fix it. |
| Empty state | Nothing here yet. That changes when you begin. |
| Loading | Working. |
| Success | Done. |
| Confirmation | Saved. |
Run before every delivery:
| After tss-copy | Next |
|---|---|
| Copy for pitch deck | → tss-deck |
| Copy for LinkedIn | → tss-post |
| Copy passed QA, ready to deliver | → tss-doc-producer or Notion |