/new-client

Scaffold a full agent suite for a new client in Brand & Bond OS.

What this does

Creates all necessary files to onboard a new client into the system:

• Client rule file (.claude/rules/{client}.md)
• 6 specialized agents (agents/{client}-*.md)
• Updates plugin.json with new agents
• Prepares for git commit

Usage

/new-client [client-name]

Examples:

• /new-client acme
• /new-client nova-health
• /new-client fintech-co

Required Information

NEO will ask for:

Field	Description	Example
Client name	Short identifier (lowercase, hyphenated)	acme, nova-health
Full name	Official company name	Acme Corporation
Industry	Sector/vertical	B2B SaaS, Fintech, Healthcare
Location	HQ location	Dubai, London, Remote
Core offering	What they sell (1 sentence)	AI-powered analytics for e-commerce
Project type	What we're doing	Full rebrand, Website, Brand refresh

Generated Files

plugin/
├── .claude/rules/
│   └── {client}.md              <- Client context & writing rules
│
└── agents/
    ├── {client}-brand-dna.md    <- Identity, voice, tone
    ├── {client}-strategist.md   <- Market, positioning, USP
    ├── {client}-copywriter.md   <- Copy production
    ├── {client}-social.md       <- Social media strategy
    ├── {client}-doc-producer.md <- Documents, presentations
    └── {client}-radar.md        <- Competitor tracking

File Templates

Rule File Template ({client}.md)

---
description: {Client Full Name} client context. Activate when working on any {client}-related task.
---

# {Client Full Name} Client Rules

## Brand Fundamentals

**{Client Full Name}** — {Industry} based in {Location}. {Core offering}.

**Core promise:** [To be defined in discovery]

## Language Rules

✅ [approved vocabulary - TBD after brand strategy]
❌ [prohibited vocabulary - TBD after brand strategy]

**Formality:** [1-5 scale - TBD]
**Tone:** [TBD after brand strategy]

## Writing Rules

1. [TBD after brand strategy]

## {Client} Agents

| Agent | When to activate |
|-------|------------------|
| `{client}-brand-dna` | Identity, tone of voice, copy review |
| `{client}-strategist` | Market analysis, positioning, USP |
| `{client}-copywriter` | Web, app UI, marketing copy |
| `{client}-social` | Platform strategy, content |
| `{client}-doc-producer` | Pitch deck, proposals |
| `{client}-radar` | Competitor tracking |

Agent File Template ({client}-brand-dna.md)

---
name: {client}-brand-dna
description: >
  {Client Full Name} brand identity, voice, tone, and writing standards agent.
  Activate for any {Client} content production, copy review, or brand direction.
---

# {client}-brand-dna

**Role:** {Client Full Name}'s identity, voice, tone, and writing rules.

---

## Brand Overview

**{Client Full Name}** — {Industry} based in {Location}.

**Core promise:** [To be defined]

---

## Positioning

[To be defined after discovery and strategy]

---

## Brand Personality

| Is | Is not |
|---|---|
| [TBD] | [TBD] |

---

## Tone of Voice

**Register:** [TBD]
**Vocabulary:** [TBD]
**Formality level:** [TBD]

---

## Writing Rules

1. [TBD after brand strategy]

---

*Created via /new-client — requires discovery and strategy to complete*

Workflow

1. RUN      — /new-client {name}
2. INTAKE   — NEO asks for required information
3. GENERATE — Create all template files
4. REVIEW   — Show generated structure to Samet
5. CONFIRM  — Get approval before writing files
6. WRITE    — Create files in plugin directory
7. UPDATE   — Add agents to plugin.json
8. COMMIT   — git add, commit, push
9. NEXT     — Recommend /discovery for the new client

After Creation

Run these commands to build out the client:

/discovery {client}     <- Diagnose the real problem
/brand-brief {client}   <- Create master brief
/concept {client}       <- Develop brand directions

Notes

• All agents start with placeholder content marked [TBD]
• Run /discovery immediately after to fill in real content
• Agent files are updated as strategy develops
• NEO routes to client agents automatically when client name is mentioned