Activate for positioning, naming, tone of voice, persona development, USP definition, and competitor analysis. Also activates when a brand feels generic, unclear, or undifferentiated — even if the client hasn't named the problem yet.
From brand-bond-osnpx claudepluginhub brandbondco/brand-bond-os --plugin brand-bond-osThis skill uses the workspace's default tool permissions.
Guides Next.js Cache Components and Partial Prerendering (PPR) with cacheComponents enabled. Implements 'use cache', cacheLife(), cacheTag(), revalidateTag(), static/dynamic optimization, and cache debugging.
Migrates code, prompts, and API calls from Claude Sonnet 4.0/4.5 or Opus 4.1 to Opus 4.5, updating model strings on Anthropic, AWS, GCP, Azure platforms.
Details PluginEval's skill quality evaluation: 3 layers (static, LLM judge), 10 dimensions, rubrics, formulas, anti-patterns, badges. Use to interpret scores, improve triggering, calibrate thresholds.
Strategy is the decision about what you stand for — and equally, what you don't.
A brand strategy that tries to appeal to everyone appeals to no one. The job is to make a clear, defensible choice about position — and hold it.
Before producing any strategy output, ask:
| Question | If the answer is vague... |
|---|---|
| Who is this brand for, exactly? | Stop. Audience isn't defined. |
| What does this brand stand for in one sentence? | Stop. Positioning isn't clear. |
| Who are the real competitors and what do they own? | Stop. Landscape isn't mapped. |
| What can only THIS brand credibly claim? | Stop. Differentiation isn't found. |
| What's the one thing we want the audience to feel? | Stop. Emotional territory isn't set. |
A strategy with vague answers to these questions will produce a vague brand. Push until each answer is sharp.
For [specific audience]
who [specific need or belief]
[Brand name] is the [category]
that [unique differentiator]
unlike [key competitor]
which [what competitor does that you don't]
This is a working tool, not a marketing line. It should be ruthlessly specific.
Always present 3 positioning directions. Never just one.
| Territory | Logic | Risk |
|---|---|---|
| Safe | Adjacent to current perception, lower resistance | May not create enough separation |
| Innovative | Pushes into new space the brand can credibly own | Requires stronger execution |
| Radical | Redefines the category frame entirely | Highest reward, highest internal resistance |
Client picks the direction. You protect the integrity of whichever direction is chosen.
Purpose — Why does this brand exist beyond making money? Not a feel-good statement. A genuine organizational belief that drives decisions.
Values — What principles are non-negotiable? Max 4. If everything is a value, nothing is. Each value must be able to say "therefore we do X and we never do Y."
Personality — How does this brand behave? Define as "is / is not" pairs:
Promise — What can the audience count on, every time? One sentence. Operational, not aspirational.
TOV is not adjectives. TOV is behavior.
| Dimension | Definition | Example |
|---|---|---|
| Vocabulary | Words we use / words we avoid | "payment" not "transaction" |
| Sentence structure | Long/complex vs short/direct | Short. Declarative. No filler. |
| Formality level | 1 (very casual) → 5 (very formal) | Define the number |
| Humor | None / dry / warm / playful | Define clearly |
| Expertise display | Show knowledge / educate / peer-to-peer | Define the stance |
Always include "we say / we never say" examples. Adjectives alone don't change how someone writes.
Naming is not brainstorming. It's a strategic decision.
Before generating names:
Then generate — and evaluate against strategy, not personal preference.
Evaluation criteria:
"We want to appeal to everyone"
A brand that speaks to everyone says nothing. Who is the primary audience — the person who will love this brand, not just tolerate it?
"We want to be premium but also accessible"
These can coexist but they need a specific strategy. Define what "premium" means for your audience — it's not the same word for a Dubai fintech as it is for a luxury fashion brand.
"Our positioning is quality and trust"
Every competitor says this too. What do you have that they don't? What can only you credibly own?
"Let's just start with the logo"
Without positioning, a logo is decoration. Give me one week on strategy and the logo will have something real to stand on.
Strategy feeds into:
bb-brand-identity — visual expression of the positioningbb-copywriter — TOV applied to real contentbb-presentation — strategy document for client presentationbb-client-comms — if strategy needs to be sold to internal stakeholders