Design and optimize marketing funnels from awareness through conversion and retention. Use when building or improving conversion funnels.
From everything-claude-marketingnpx claudepluginhub brainbytes-dev/everything-claude-marketing --plugin everything-claude-marketingThis skill uses the workspace's default tool permissions.
Provides UI/UX resources: 50+ styles, color palettes, font pairings, guidelines, charts for web/mobile across React, Next.js, Vue, Svelte, Tailwind, React Native, Flutter. Aids planning, building, reviewing interfaces.
Fetches up-to-date documentation from Context7 for libraries and frameworks like React, Next.js, Prisma. Use for setup questions, API references, and code examples.
Configures Prometheus for metric scraping from apps/node exporters/Kubernetes pods, alerting rules, and monitoring. Includes Helm Kubernetes and Docker Compose installs.
Use this skill when designing a new marketing or sales funnel, auditing an existing funnel for drop-off points, mapping content to funnel stages, building email sequences tied to funnel progression, planning retargeting strategies by stage, or when someone asks you to "map the customer journey" or "build a funnel." Also activate when conversion rates between funnel stages are below benchmarks.
Before designing or auditing a funnel, clarify:
Goal: Attract attention and generate initial interest from people who don't know you yet.
Prospect mindset: "I have a problem" or "I'm curious about this topic" — not yet looking for solutions.
Content types:
KPIs: Impressions, reach, website visits, new users, social engagement, content consumption time.
CTA pattern: Low-commitment. Subscribe, follow, read more, watch, download a free resource.
Goal: Educate prospects on solutions and position your brand as the best option.
Prospect mindset: "I'm evaluating options" — aware of the problem, exploring solutions, comparing alternatives.
Content types:
KPIs: Leads captured, email subscribers, lead magnet downloads, webinar registrations, email engagement, retargeting click-through.
CTA pattern: Medium-commitment. Download the guide, register for the webinar, request the case study, join the newsletter.
Goal: Convert qualified prospects into customers.
Prospect mindset: "I'm ready to decide" — comparing final options, evaluating pricing, seeking reassurance.
Content types:
KPIs: Trial starts, demo requests, proposals sent, close rate, time to close, deal size.
CTA pattern: High-commitment. Start free trial, book a demo, get a quote, buy now.
Flow: Ad/Content → Landing Page → Lead Magnet → Email Nurture → Sales Conversation → Close
Best for: B2B services, consulting, agencies, high-ticket products.
Stage conversion benchmarks:
Flow: Ad/Content → Signup Page → Free Trial → Onboarding Sequence → Activation → Paid Conversion → Expansion
Best for: Product-led SaaS companies.
Stage conversion benchmarks:
Flow: Ad/Content → Product Page → Add to Cart → Checkout → Purchase → Post-Purchase Upsell → Repeat Purchase
Best for: Direct-to-consumer, retail, physical and digital products.
Stage conversion benchmarks:
Flow: Ad/Content → Registration Page → Confirmation Sequence → Live Event → Pitch → Offer Page → Purchase → Follow-up Sequence
Best for: Info products, courses, coaching, SaaS demos.
Stage conversion benchmarks:
Flow: Content/Referral → Application Page → Application Form → Review → Interview/Call → Acceptance → Onboarding
Best for: High-ticket programs, selective communities, premium services, jobs.
Stage conversion benchmarks:
| Stage | Content Type | Topic Example | CTA | Metric |
|---|---|---|---|---|
| TOFU | Blog post | "10 Signs Your [X] Is Broken" | Read more / Subscribe | Visits, time on page |
| TOFU | Social video | Quick tip or myth bust | Follow / Share | Views, engagement |
| MOFU | Lead magnet | "[X] Audit Template" | Download free | Leads captured |
| MOFU | Webinar | "How to Fix [X] in 30 Days" | Register | Registrations |
| MOFU | Case study | "How [Company] Achieved [Result]" | See the full story | Engagement, MQLs |
| BOFU | Free trial | Product experience | Start trial | Trial starts |
| BOFU | Demo video | Product walkthrough | Book a call | Demos booked |
| BOFU | Pricing page | Plans and comparison | Buy / Contact sales | Conversions |
Document every step a prospect takes from first touch to conversion. Include all pages, emails, forms, and decision points.
Ensure analytics tracks each transition. Use event tracking, UTM parameters, CRM stage updates, and email engagement metrics.
For each transition, calculate: (People who entered next stage / People who entered this stage) x 100.
The stage with the lowest conversion rate (relative to benchmarks) is your highest-priority fix. A 10% improvement at the biggest leak will have more impact than a 50% improvement at a minor drop-off.
Common causes by stage:
| Drop-Off Point | Common Causes |
|---|---|
| Ad → Landing Page | Poor targeting, weak ad creative, misleading messaging |
| Landing Page → Lead | Message mismatch, too many form fields, weak value proposition |
| Lead → MQL | No nurture sequence, irrelevant content, too slow follow-up |
| MQL → SQL | Poor qualification criteria, missing sales handoff process |
| SQL → Customer | Pricing friction, trust gaps, competitive alternatives, slow sales cycle |
| Trial → Paid | Poor onboarding, never reached activation, no perceived value |
| Cart → Purchase | Unexpected costs (shipping), complex checkout, trust concerns |
Use PIE or ICE scoring to prioritize fixes. Run A/B tests on changes. Measure impact on stage-to-stage conversion and overall funnel throughput.
| Funnel Stage | Retargeting Audience | Ad Type | Message |
|---|---|---|---|
| TOFU | Site visitors, blog readers | Content ad | "Liked [topic]? Here's the complete guide" |
| MOFU | Lead magnet downloaders, webinar registrants | Case study / testimonial ad | "See how [company] achieved [result]" |
| BOFU | Pricing page visitors, trial signups who didn't convert | Offer ad with urgency | "Your trial expires in 3 days — upgrade now" |
| Post-purchase | Existing customers | Upsell / cross-sell ad | "You loved [product A] — try [product B]" |
TOFU — Awareness
Traffic Sources: [Paid Search] [Social] [Content/SEO] [Referral]
Volume: ______ visitors/month
↓ ___% conversion
MOFU — Consideration
Leads Captured: ______/month
Nurture: [Email Sequence] [Retargeting] [Content]
↓ ___% conversion
BOFU — Decision
Qualified Opportunities: ______/month
Conversion Mechanism: [Trial] [Demo] [Consultation]
↓ ___% conversion
CUSTOMER
New Customers: ______/month
↓ ___% retention
RETENTION / EXPANSION
Active Customers: ______
Expansion: [Upsell] [Cross-sell] [Referral]
Always optimize in this order:
Exception: If you have zero traffic, TOFU comes first — you need data before you can optimize.
Before delivering a funnel design or audit: