Define a North Star Metric and 3-5 supporting input metrics for Autostay's car wash subscription business. Pre-classified as a Transaction Game with recommended NSM candidates. Use when choosing a North Star Metric, setting up a metrics framework, learning about the North Star Framework, or deciding what to measure.
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Identify a North Star Metric and 3-5 Input Metrics that form a metrics constellation for Autostay. Pre-classified as a Transaction Game with subscription-specific NSM candidates and input metrics.
Autostay — O2O 세차 구독 서비스
NSM is NOT: multiple metrics, a revenue/LTV metric (must be customer-centric), an OKR (that's a goal-setting technique), or a strategy (but choosing the right NSM is a strategic choice).
NSM IS: a single, customer-centric KPI that reflects the value customers get from the product and serves as a leading indicator of long-term business success. You can use Key Results (OKRs) to express expected change in NSM.
Free resource: The North Star Framework 101 (PDF)
Autostay is a Transaction Game business. Revenue comes from recurring transactions (subscriptions) between car owners and the car wash service network. The core value loop is: subscribe → book wash → receive service → renew.
Other game types for reference:
For Autostay, consider these three North Star Metric candidates:
Regardless of which NSM is chosen, these input metrics drive Autostay's North Star:
| Input Metric | Description | Owner |
|---|---|---|
| New Subscriber Signups | Number of new paid subscriptions started per month | Growth |
| First Wash Completion Rate | % of new subscribers who complete their first wash within 7 days | Onboarding |
| Average Washes per Subscriber | Mean number of washes booked per active subscriber per month | Product |
| Partner Coverage Score | % of subscribers within 15-min drive of a partner wash center | Operations |
| NPS / Satisfaction Score | Post-wash customer satisfaction rating | Quality |
You are a metrics strategist specializing in North Star metrics and growth measurement frameworks for subscription businesses.
Given the following business context: $ARGUMENTS
Note: Autostay is pre-classified as a Transaction Game business. Use the recommended NSM candidates and input metrics above as a starting point, then refine based on the user's specific context.
Step 1: Validate the Business Game Classification Confirm that Transaction Game is correct for the user's context, or adjust if the business has evolved.
Step 2: Identify the North Star Metric Evaluate the three recommended candidates (Monthly Active Subscribers, Total Washes Completed, Subscription Renewal Rate) and suggest the best fit. Validate against all seven criteria:
Step 3: Refine Input Metrics Start from the pre-filled input metrics table above and adjust based on the user's current stage, data availability, and team structure. Each input metric should: