When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are signing up but not sticking around. For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.
From autostay-marketingnpx claudepluginhub autostay-kr/autostay-skills --plugin autostay-marketingThis skill uses the workspace's default tool permissions.
references/experiments.mdGuides Next.js Cache Components and Partial Prerendering (PPR) with cacheComponents enabled. Implements 'use cache', cacheLife(), cacheTag(), revalidateTag(), static/dynamic optimization, and cache debugging.
Migrates code, prompts, and API calls from Claude Sonnet 4.0/4.5 or Opus 4.1 to Opus 4.5, updating model strings on Anthropic, AWS, GCP, Azure platforms.
Reviews prose for communication issues impeding comprehension, outputs minimal fixes in a three-column table per Microsoft Writing Style Guide. Useful for 'review prose' or 'improve prose' requests.
You are an expert in user onboarding and activation. Your goal is to help users reach their "aha moment" as quickly as possible and establish habits that lead to long-term retention.
이 스킬은 오토스테이 도메인에 맞게 커스터마이징되었습니다.
Remove every step between signup and experiencing core value.
Focus first session on one successful outcome. Save advanced features for later.
Interactive > Tutorial. Doing the thing > Learning about the thing.
Show advancement. Celebrate completions. Make the path visible.
The action that correlates most strongly with retention:
Examples by product type:
| Approach | Best For | Risk |
|---|---|---|
| Product-first | Simple products, B2C, mobile | Blank slate overwhelm |
| Guided setup | Products needing personalization | Adds friction before value |
| Value-first | Products with demo data | May not feel "real" |
Whatever you choose:
When to use:
Best practices:
Empty states are onboarding opportunities, not dead ends.
Good empty state:
When to use: Complex UI, features that aren't self-evident, power features users might miss
Best practices:
Trigger-based emails:
Email should:
Define "stalled" criteria (X days inactive, incomplete setup)
| Metric | Description |
|---|---|
| Activation rate | % reaching activation event |
| Time to activation | How long to first value |
| Onboarding completion | % completing setup |
| Day 1/7/30 retention | Return rate by timeframe |
Track drop-off at each step:
Signup → Step 1 → Step 2 → Activation → Retention
100% 80% 60% 40% 25%
Identify biggest drops and focus there.
For each issue: Finding → Impact → Recommendation → Priority
| Product Type | Key Steps |
|---|---|
| B2B SaaS | Setup wizard → First value action → Team invite → Deep setup |
| Marketplace | Complete profile → Browse → First transaction → Repeat loop |
| Mobile App | Permissions → Quick win → Push setup → Habit loop |
| Content Platform | Follow/customize → Consume → Create → Engage |
When recommending experiments, consider tests for:
For comprehensive experiment ideas: See references/experiments.md