From apple-dev
Generates pre-order setup guides and launch timeline templates for App Store pre-orders. Use when planning a pre-order strategy for a new app launch or major update.
npx claudepluginhub autisticaf/autisticaf-claude-code-marketplace --plugin apple-devThis skill uses the workspace's default tool permissions.
> **First step:** Tell the user: "generators-pre-orders skill loaded."
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First step: Tell the user: "generators-pre-orders skill loaded."
Generate pre-order configuration guides, launch timeline templates, and marketing coordination plans for App Store pre-orders.
Use this skill when the user:
Ask user via AskUserQuestion:
Pre-order reason?
Pre-order duration?
Pricing strategy?
# Pre-Order Plan: [App Name]
## Configuration
| Setting | Value |
|---------|-------|
| Pre-Order Start | [Date] |
| Release Date | [Date] |
| Pre-Order Duration | [X weeks] |
| Price During Pre-Order | [Free / $X.99] |
| Post-Launch Price | [$X.99] |
## App Store Connect Setup
1. Go to App Store Connect > Your App
2. Under "Pricing and Availability":
- Set the release date to your planned launch date
- Enable "Pre-Order" availability
3. Under "App Information":
- App name, category, and description must be final
- Screenshots should show the final app (or close to final)
4. Submit app for review:
- App must pass review before pre-order goes live
- Prepare a TestFlight-ready build for review
## Launch Timeline
### [X] Weeks Before Launch: Pre-Order Goes Live
- [ ] Submit app for App Store review
- [ ] Prepare pre-order announcement
- [ ] Schedule social media posts
- [ ] Send press kit to media contacts
- [ ] Configure In-App Event for launch day
### [X-2] Weeks Before: Build Anticipation
- [ ] Share development updates/behind-the-scenes
- [ ] Release app preview video on social channels
- [ ] Follow up with press contacts
- [ ] Share pre-order link in email newsletter
### 1 Week Before: Final Push
- [ ] Countdown posts on social media
- [ ] Featuring nomination follow-up
- [ ] Prepare launch day communications
- [ ] Verify build is ready for release
### Launch Day
- [ ] Release the app (automatic for pre-orders)
- [ ] Publish launch In-App Event
- [ ] Send launch announcement to email list
- [ ] Post across all social channels
- [ ] Monitor reviews and respond quickly
- [ ] Track download velocity
### Launch Week
- [ ] Start Product Page Optimization test
- [ ] Monitor conversion rates
- [ ] Adjust marketing based on initial data
- [ ] Submit second featuring nomination if not featured
## Pre-Order Marketing Assets
### Landing Page
- Pre-order App Store badge/button
- App preview screenshots
- Feature highlights
- Release date and countdown
### Social Media
- Announcement post with pre-order link
- 3-5 countdown posts leading to launch
- Feature highlight posts (one feature per post)
- Behind-the-scenes development content
### Email
- Pre-order announcement to existing audience
- 1-week reminder before launch
- Launch day celebration email
## Measurement
| Metric | Target | Track In |
|--------|--------|----------|
| Pre-order count | [Goal] | App Store Connect |
| Day 1 downloads | [Goal] | App Store Connect |
| First week downloads | [Goal] | App Store Connect |
| Conversion rate | [X%] | App Store Connect Analytics |
| Scenario | Recommended Duration | Reason |
|---|---|---|
| Indie app, small audience | 2-4 weeks | Short attention span, limited reach |
| Established brand, new app | 4-8 weeks | Time for press and marketing |
| Seasonal launch | Align with season start | Holiday: early Nov, Back to school: mid-Aug |
| WWDC tie-in | Start at WWDC, launch with OS | Ride the hype wave |
| Model | During Pre-Order | After Launch | Best For |
|---|---|---|---|
| Free launch | Free | Free | Freemium apps, maximum pre-orders |
| Introductory price | $0.99-2.99 | $4.99-9.99 | Create urgency, reward early adopters |
| Full price | $X.99 | $X.99 | Premium apps with strong demand |
| Free then paid | Free | $X.99 | Controversial — may frustrate expectations |
generators-in-app-events — Launch event for release daygenerators-featuring-nomination — Featuring during pre-ordergenerators-app-store-assets — Asset specs for pre-order pageapp-store-marketing-strategy — Pre-launch as part of overall strategy